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Sign on USHighway 99 near Shafter, California, 1937. Creator: Dorothea Lange
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Sign on USHighway 99 near Shafter, California, 1937. Creator: Dorothea Lange
Sign on U.S. Highway 99 near Shafter, California. ['Potatoes - Shafter Farms Co.']
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Media ID 36205105
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California United States Of America Potato Potatoes Roadside Sign United States Office Of War Information Vegetable Vegetables Wayside
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EDITORS COMMENTS
This evocative photograph, taken by renowned American photographer Dorothea Lange in 1937, captures the spirit of the Great Depression era in the United States. The image, titled "Sign on U.S. Highway 99 near Shafter, California. ['Potatoes - Shafter Farms Co.']," depicts a weathered roadside sign promoting "Potatoes - Shafter Farms Co." along the side of a desolate and dusty road. The sign, with its faded letters and worn appearance, stands as a testament to the resilience of agriculture during a time of economic hardship. Dorothea Lange, a pioneering figure in documentary photography, captured this moment as part of her work for the Farm Security Administration (FSA) and the Office of War Information (OWI). Her photographs, including this one, provide a poignant glimpse into the lives of ordinary Americans during the Great Depression and the Dust Bowl. The image is significant not only for its historical value but also for its artistic merit. The composition, with the sign framed by the barbed wire fence and the stark contrast between the bright sign and the muted tones of the landscape, creates a powerful visual narrative. The use of a nitrate negative adds to the image's historical authenticity and adds a sense of nostalgia to the scene. This photograph is a reminder of the challenges faced by farmers during the Great Depression and the importance of agriculture to the American economy. It also serves as a visual record of a bygone era, a time when the simple sight of a roadside sign promoting potatoes could evoke a sense of hope and promise.
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