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Sign of service station, U. S. 99, Josephine County, Oregon, 1939. Creator: Dorothea Lange
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Sign of service station, U. S. 99, Josephine County, Oregon, 1939. Creator: Dorothea Lange
Sign of service station, U.S. 99. Hop pickers are wanted for four big growers of the area three weeks before opening season. They also advertise in newspapers including San Francisco newspapers, 450 miles away. Josephine County, Oregon. [Notice: Register Here - Hop Pickers - Lakeside Hop Yards - Picking Starts Aug. 23 - Free Tents, Stoves, Tables, Wood, Lights, Camp ]
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Media ID 25329012
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Accommodation Advert Advertisement Employment Harvest Harvesting Hop Picking Lamp Notice Oregon United States Of America Road Sign Seasonal Sign Signs Street Lamp Street Light Street Lighting Streetlighting Depression Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Economics Great Depression Lange Dorothea Lee Russell Negative Nitrate Negative Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This print by Dorothea Lange captures a significant moment in American history. Taken in 1939, the image showcases a sign of a service station along U. S. Highway 99 in Josephine County, Oregon. The sign boldly advertises job opportunities for hop pickers, signaling the upcoming harvest season. During the Great Depression, employment was scarce and people were desperate for work to sustain their families. This photograph reflects the economic struggles of that time as it highlights how four prominent growers in the area were actively seeking laborers from faraway places like San Francisco, located 450 miles away. The sign's message is clear: "Hop Pickers Wanted". It invites individuals to register at Lakeside Hop Yards for an opportunity to earn income during this seasonal agricultural activity. To entice potential workers, free tents, stoves, tables, wood, lights, and camp facilities are offered. Lange's composition beautifully captures both the simplicity and significance of this scene. The street lamp illuminates the sign against a backdrop of rural America while adding depth to the overall image. Through her lens and with meticulous attention to detail, Lange documents not only an advertisement but also sheds light on social conditions prevalent during that era. As we observe this historical artifact today through Heritage Images' preservation efforts at Library of Congress' Congressional Library archives collection; we are reminded of our nation's resilience during challenging times and appreciate Lange's contribution as she documented these stories through her powerful photography.
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