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Shop Card for Mrs. Holts Italian Warehouse, 1720-72. Creator: William Hogarth
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Shop Card for Mrs. Holts Italian Warehouse, 1720-72. Creator: William Hogarth
Shop Card for Mrs. Holts Italian Warehouse, 1720-72
Heritage Images features heritage image collections
Media ID 20577577
© Heritage Art/Heritage Images
Advert Advertisement Advertisements Alcohol Card Haberdashery Hogarth Hogarth William Mercury Shipping Industry W Hogarth Warehouse William Hogarth Wine Indust
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This print showcases a remarkable piece of advertising history - the Shop Card for Mrs. Holts Italian Warehouse, created by the renowned artist William Hogarth in the 18th century. The card, an exquisite example of engraving and etching, transports us back to a time when commerce was intertwined with artistry. The image depicts a grand building that housed Mrs. Holt's Italian Warehouse, situated in Britain during this era of industrial growth. The warehouse offered a wide range of goods including fabric, fashion items, food products, and even wine - catering to the diverse needs of customers from all walks of life. At the center of this intriguing composition stands Mercury, the Roman god associated with trade and commerce. Symbolizing prosperity and abundance, he overlooks this bustling hub where people would gather to fulfill their shopping desires. The card not only serves as an advertisement but also reflects the religious beliefs prevalent at that time. It subtly incorporates elements representing deities and divinity into its design - reminding viewers that success in business was often attributed to divine blessings. As we admire this heritage artwork captured by Hogarth's skilled hand, we are transported back centuries ago when shopping was an experience filled with wonderment and discovery. This print is not just a visual delight; it is also a window into our rich commercial past – where craftsmanship merged seamlessly with industry to create lasting impressions on both consumers and society as a whole.
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