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A Second Season of Broadway Sucesses, Salem, MA, [193-]. Creator: Unknown
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A Second Season of Broadway Sucesses, Salem, MA, [193-]. Creator: Unknown
A Second Season of Broadway Sucesses, Salem, MA, [193-]. Empire Theatre...On the Stage...Now Presenting A Second Season of Broadway Successes - At Popular Prices - A New Play Each Week - Reserved Seats Now On Sale'. The Federal Theatre Project, created by the U.S. Works Progress Administration in 1935, was designed to conserve and develop the skills of theater workers, re-employ them on public relief, and to bring theater to thousands in the United States who had never before seen live theatrical performances
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Media ID 36272249
© Heritage Art/Heritage Images
Administration Works Progress Cultural Event Federal Theatre Project New Deal Playbill Show Stage Show Works Progress Administration Graphic Design Playhouse
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EDITORS COMMENTS
This print showcases an advertisement for "A Second Season of Broadway Successes" at the Empire Theatre in Salem, Massachusetts during the 1930s. The Federal Theatre Project, an initiative of the U.S. Works Progress Administration (WPA), is prominently featured in the announcement. Established in 1935, the Federal Theatre Project aimed to conserve and develop the skills of theater workers, re-employ them on public relief, and bring live theatrical performances to thousands of Americans who had never before had the opportunity to experience such cultural events. The vibrant and colorful poster invites the community to "Reserved Seats Now On Sale" for a new play each week. The text is artfully arranged in bold, striking lettering, with the tagline "At Popular Prices" emphasizing the accessibility of the theatre experience. The design is a testament to the political and cultural significance of the New Deal era in American history, as the Federal Theatre Project played a pivotal role in the country's artistic and social landscape during the 1930s. This image serves as a reminder of the power of the arts to unite and inspire, even in the most challenging of times.
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