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Parfumerie Tochtermann, 1910. Artist: Hohlwein, Ludwig (1874-1949)
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Parfumerie Tochtermann, 1910. Artist: Hohlwein, Ludwig (1874-1949)
Parfumerie Tochtermann, 1910. Private Collection
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Media ID 19049828
© Fine Art Images/Heritage Images
Communication Design Cosmetic Fin De Siecle Hohlwein Hygiene Jugendstil Ludwig 1874 1949 Marketing Modern Style Modernisme Offset Printing Perfume Promotion Reformstil Stil Modern Stile Liberty Toilet Wiener Secession Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This print showcases the exquisite Parfumerie Tochtermann in 1910, a true masterpiece of advertising and art nouveau. Created by the talented artist Ludwig Hohlwein (1874-1949), this piece is a testament to his exceptional skill in communication design. The image transports us back to the fin de siècle era, capturing the essence of German graphic design during that time. The poster emanates elegance and sophistication, perfectly embodying the ideals of modern style and Jugendstil movement. Offset printing techniques were employed to bring this stunning artwork to life, highlighting every intricate detail with precision. The vibrant colors used in this promotional piece effortlessly draw attention to the cosmetic products offered by Parfumerie Tochtermann. Hohlwein's genius lies not only in his ability to promote beauty but also in promoting health and hygiene through his work. This poster serves as a visual representation of how perfume can enhance one's personal care routine while adding an aura of luxury. Part of a private collection, this rare find captures an important moment in history when marketing merged with fine art images. Its significance extends beyond commercial use; it stands as a testament to Hohlwein's contribution to reformstil or stile liberty movement within graphic design. As we gaze upon this remarkable print, we are reminded of Vienna Secessionist influences intertwined with elements from Wiener Werkstätte - truly encapsulating an era where art met commerce seamlessly.
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