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New sign along highway advertises a new enterprise in... Town of Maupin, Oregon, 1939. Creator: Dorothea Lange
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New sign along highway advertises a new enterprise in... Town of Maupin, Oregon, 1939. Creator: Dorothea Lange
New sign along highway advertises a new enterprise in the lonely town of Maupin, Oregon. Population 245. [ Town Club Cafe - " A Good Place to Eat" - Open All Night at the Texaco Sign ]
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Media ID 25331737
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24 Hour Advert Advertisement Caf And Xe9 Cafe Desert Erecting Erection Filling Station Gas Station Highway Oregon United States Of America Petrol Station Roadside Service Station Sign Texaco Wayside Depression Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Economics Great Depression Lange Dorothea Lee Russell Negative Nitrate Negative Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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New Sign Along Highway - A Beacon of Hope in Maupin, Oregon, 1939
EDITORS COMMENTS
. In the desolate town of Maupin, Oregon, a new sign emerges along the highway, signaling a glimmer of economic revival. Captured by renowned photographer Dorothea Lange in 1939, this print encapsulates the spirit of resilience during the Great Depression. With a population of only 245 souls, Maupin had been grappling with the harsh realities of an unforgiving economy. However, this newly erected sign offers a ray of hope to its residents and passersby alike. The Town Club Cafe proudly proclaims itself as "A Good Place to Eat" beckoning weary travelers to indulge in comfort food and warm hospitality. The photograph showcases not just an advertisement but also serves as a testament to human ingenuity amidst adversity. Lange's lens captures a lone man standing beside the Texaco sign at nightfall - his presence symbolizing determination and perseverance. This image resonates beyond its geographical location; it embodies America's collective struggle during one of its darkest periods. As part of Lange's documentation for the Farm Security Administration (FSA), it sheds light on both economic hardships and small victories that shaped communities across the country. Today, this photograph stands as an enduring reminder that even in times of recession and despair, individuals can come together to build something meaningful. It is a tribute to those who dared to dream amidst uncertainty – their efforts etched into history through Dorothea Lange's lens.
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