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Kidds Inks advert - Attract Attention, 1907. Artist: John Kidd & Co
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Kidds Inks advert - Attract Attention, 1907. Artist: John Kidd & Co
Kidds Inks advert - Attract Attention, 1907. From The British Printer Vol. XX. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1907]
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Media ID 14987376
© The Print Collector
Advert Advertisement Attention Attraction Balloon British Printer Capital Letter English Text Ink Maker Ink Manufacturer Journal Lawrence Co Manufacturer Purple Raithby Raithby Lawrence Raithby Lawrence Co Shiny Typeface Western Script Bauble Green Colour
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EDITORS COMMENTS
This vibrant and eye-catching print captures the essence of an advertisement from 1907. Created by John Kidd & Co, a renowned ink manufacturer, this piece titled "Kidds Inks advert - Attract Attention" truly lives up to its name. The image showcases a glass container filled with vivid green ink, symbolizing freshness and innovation. Intriguingly, a small balloon floats above the glass, adding an element of playfulness to the composition. Its purple color stands out against the green backdrop, creating a striking contrast that draws viewers in. This unique decoration serves as a metaphor for attracting attention – just like Kidds Inks does with their exceptional products. The circular design of the advertisement further emphasizes its captivating nature. Within this circle lies bold lettering in Western script that proudly spells out "Attract Attention". The choice of typeface and capital letters exudes professionalism while conveying confidence in their product's ability to stand out amongst competitors. As we delve into this snapshot from history, it becomes evident that John Kidd & Co was not only an ink manufacturer but also masters at capturing attention through visual appeal. This lithograph is reminiscent of early 20th-century advertising techniques and offers us a glimpse into how businesses sought to engage customers over a century ago. Through this photo print, we are reminded of the power of creativity and effective marketing strategies throughout different eras – concepts still relevant today despite being captured within the confines of time by The British Printer Vol. XX.
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