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East Midlands Gas Board shop window display, Worksop, Nottinghamshire, 1961. Artist
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East Midlands Gas Board shop window display, Worksop, Nottinghamshire, 1961. Artist
East Midlands Gas Board shop window display, Worksop, Nottinghamshire, 1961. For their July 1961 window display in Worksop, the East Midlands Gas Board promote the use of gas for cooking with their No Guessing with Gas slogan, with its visible heat and instant control
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Media ID 15066254
© Worldwide Photography / Heritage-Images
Cooker Cookery Cooking Domestic Domestic Appliance East Midlands Gas Board Energy Gas Board Gas Cooker Household Appliance Kitchen Equipment Michael Michael Walters Nottinghamshire Paul Walters Worldwide Photography Ltd Promotion Shop Window Walters Worksop
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EDITORS COMMENTS
This print captures a nostalgic glimpse into the past, specifically Worksop, Nottinghamshire in 1961. The East Midlands Gas Board's shop window display takes center stage, showcasing their promotion of gas for cooking with an innovative slogan: "No Guessing with Gas". The image exudes a sense of domestic charm as it showcases a gas cooker, symbolizing the heart of every kitchen during that era. The concept behind this advertising campaign was to emphasize the benefits of using gas for cooking - its visible heat and instant control. It aimed to capture the attention of passersby and entice them to consider incorporating this modern energy source into their homes. Photographed by Michael Walters from Paul Walters Worldwide Photography Ltd. , this snapshot beautifully encapsulates British life in the 1960s. The monochrome aesthetic adds a timeless quality to the scene, evoking feelings of nostalgia and simplicity. As we gaze upon this window display frozen in time, we are transported back to an era when household appliances held great significance. This photograph serves as both a historical document and a testament to the artistry behind advertising campaigns during that period. It is through images like these that we can appreciate how our ancestors embraced technological advancements while cherishing traditional values within their homes.
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