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Christmas Advert For Cayleys Toyland, 1917
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Christmas Advert For Cayleys Toyland, 1917
Christmas Advert For Cayleys Toyland, 1917. Image printed with Mander Brothers inks. From The British Printer Vol. XXX. [Raithby, Lawrence & Co. Ltd. London and Leicester, 1917]
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Media ID 14987148
© The Print Collector
Advert Advertisement Alphabet British Printer Christmas Consumerism English Text Father Christmas Journal Lawrence Co Letter C Publishing Raithby Raithby Lawrence Raithby Lawrence Co Santa Claus Shadwell Western Script Toyland
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EDITORS COMMENTS
This print from 1917 showcases a Christmas advert for Cayleys Toyland, an enchanting glimpse into the past. The image, printed with Mander Brothers inks, exudes the essence of the winter season and evokes a sense of nostalgia. In vibrant red hues, it captures the spirit of this religious holiday while embracing consumerism and advertising trends of the early 20th century. The central figure is none other than Father Christmas himself, portrayed with a long white beard and dressed in traditional attire. His presence adds a touch of magic to this British advertisement as he invites children to explore Cayleys Toyland. The use of Western script and English text further emphasizes its appeal to a British audience. The lithograph portrait is beautifully composed, featuring intricate details that draw attention to every element within the frame. From the carefully designed alphabet letters forming "Cayleys Toyland" to the skillful printing techniques employed by Raithby Lawrence & Co. , this piece exemplifies craftsmanship at its finest. As we gaze upon this historical artifact, we are transported back in time to witness how advertising has evolved over decades while still maintaining its allure. This photograph print serves as a testament to both cultural traditions surrounding Christmas and advancements in printing technology during that era.
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