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Biscuits Lefevre-Utile, 1896. Artist: Mucha, Alfons Marie (1860-1939)
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Biscuits Lefevre-Utile, 1896. Artist: Mucha, Alfons Marie (1860-1939)
Biscuits Lefevre-Utile, 1896. From a private collection
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Media ID 14893374
© Fine Art Images
Alfons Marie 1860 1939 Communication Design Czechia Fin De Siecle Jugendstil Marketing Modern Style Modernisme Mucha Pastry Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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This print showcases the iconic artwork "Biscuits Lefevre-Utile" created by the renowned artist Alfons Marie Mucha in 1896. The image, part of a private collection, beautifully captures the essence of advertising and promotion during the Art Nouveau era. In this masterpiece, Mucha skillfully combines elements of graphic design and fine art to create a visually striking poster. The vibrant colors and intricate details highlight his mastery in capturing the viewer's attention. This particular piece reflects Mucha's signature style, known for its organic forms and flowing lines. The advertisement features an elegant woman holding a tray filled with delectable pastries from Biscuits Lefevre-Utile. With her graceful pose and alluring gaze, she entices viewers to indulge in these mouthwatering treats. The use of bold typography further emphasizes the brand name while maintaining harmony with the overall composition. As one of the pioneers of modern communication design, Mucha successfully communicates both luxury and sophistication through this lithographic poster. It exemplifies how art can be seamlessly integrated into everyday life, transforming mundane objects like biscuits into objects of desire. This remarkable print not only represents an important chapter in advertising history but also serves as a testament to Mucha's lasting influence on various artistic movements such as Jugendstil, Stile Liberty, Wiener Secession, and more. Its timeless beauty continues to captivate audiences even today.
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