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Birra Pedavena, 1900s-1910s. Artist: Erler, Erich (1870-1946)
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Birra Pedavena, 1900s-1910s. Artist: Erler, Erich (1870-1946)
Birra Pedavena, 1900s-1910s. From a private collection
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Media ID 19045445
© Fine Art Images/Heritage Images
Beer Brewery Communication Design Fin De Siecle Jugendstil Marketing Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Erler Graphic Design Poster And Graphic Design
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Birra Pedavena, 1900s-1910s - A Captivating Blend of Art and Beer
EDITORS COMMENTS
. This print takes us back to the early 20th century, when Birra Pedavena was making waves in the beer industry. Created by renowned artist Erich Erler (1870-1946), this stunning piece showcases the seamless fusion of advertising and art nouveau. The vibrant color lithograph transports us to a time when communication design was at its peak. The intricate details and bold lines characteristic of Jugendstil, or modern style, are evident in every corner of this masterpiece. It is a true testament to Erler's talent as a graphic designer. Birra Pedavena's marketing prowess shines through this poster, capturing attention with its unique blend of reformstil and stile liberty elements. The Wiener Secession influence is also apparent, adding an air of sophistication to the overall composition. As we admire this fine art image from a private collection, it becomes clear that Birra Pedavena understood the power of promotion during the fin de siècle era. This advertisement not only entices beer enthusiasts but also serves as a window into an exciting period in history where creativity flourished. Let us celebrate both the artistic brilliance behind this poster and Birra Pedavena's contribution to brewing history. As we gaze upon this remarkable piece, we are reminded that even in our modern times, great design has always been an essential part of effective marketing
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