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The bakery counter at the ASDA supermarket in Rotherham, South Yorkshire, 1969. Artist
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The bakery counter at the ASDA supermarket in Rotherham, South Yorkshire, 1969. Artist
The bakery counter at the ASDA supermarket in Rotherham, South Yorkshire, 1969. The bakery counter at the ASDA supermarket in Rotherham showing their range of cakes and pies in the display cabinet and the various types of bread in the racks behind. March 1969
Heritage Images features heritage image collections
Media ID 15069010
© Worldwide Photography / Heritage-Images
Asda Bakers Bakery Bread Cake Customer Michael Michael Walters Paul Walters Worldwide Photography Ltd Retail Retailing Rotherham Shopper South Yorkshire Supermarket Walters
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EDITORS COMMENTS
The Bakery Delights of 1969: Step back in time to the bustling ASDA supermarket in Rotherham, South Yorkshire. This photograph captures the essence of British retailing during the swinging sixties. The bakery counter takes center stage, showcasing an array of mouthwatering cakes and pies neatly arranged in a display cabinet that beckons customers with their tempting allure. Behind the counter, racks filled with various types of bread stand tall, ready to be chosen by discerning shoppers seeking their daily sustenance. The scene is alive with activity as women browse through this cornucopia of baked goods, carefully selecting their favorites. The image transports us to a simpler era when supermarkets were still novel concepts and shopping was an experience cherished by many. Amidst the hustle and bustle, one can almost hear snippets of conversations between customers and staff exchanging pleasantries about family news or local events. Captured in March 1969 by renowned photographer Michael Walters, this monochrome snapshot not only immortalizes a moment frozen in time but also pays homage to the hardworking bakers who diligently created these delectable treats for generations to enjoy. As we gaze upon this nostalgic scene from our modern vantage point, it serves as a reminder that even amidst technological advancements and changing consumer habits, there will always be something special about stepping into a traditional bakery where craftsmanship meets culinary delight.
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