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US Army enlistment poster; Destroy this Mad Brute, 1917-1918
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US Army enlistment poster; Destroy this Mad Brute, 1917-1918
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Media ID 14836266
© Ann Ronan Picture Library / Heritage-Images
Club Enlisting Monster Recruit Recruiting Recruitment 1st World War Ann Ronan Pictures Gorilla Military Personnel Wartime
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This print showcases the iconic US Army enlistment poster from 1917-1918, titled "Destroy this Mad Brute". In vivid color, the poster depicts a monstrous gorilla representing Germany during World War I. The image serves as a powerful symbol of American patriotism and the call for recruitment in times of war. The artist's intention is clear - to evoke fear and urgency among potential soldiers by portraying Germany as a savage beast that must be defeated. The ape-like creature with its menacing expression and muscular physique represents the enemy's brutality and aggression. It conveys the message that joining the military is not only an act of duty but also an opportunity to protect one's country from this ferocious threat. With its bold colors and striking imagery, this poster became an influential piece of propaganda during World War I. Its impact on recruitment efforts cannot be overstated, as it successfully appealed to young men across America to enlist in the armed forces. This historical artifact reminds us of the power of visual communication in shaping public opinion during times of conflict. It stands as a testament to America's determination and unity in defending its values against any adversary
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