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Advertising Poster for the tissue paper Job, 1896. Artist: Mucha, Alfons Marie (1860-1939)
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Advertising Poster for the tissue paper Job, 1896. Artist: Mucha, Alfons Marie (1860-1939)
Advertising Poster for the tissue paper Job, 1896. Found in the collection of the National Gallery of Australia, Canberra
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Media ID 14893366
© Fine Art Images
Alfons Marie 1860 1939 Cigarette Cigarettes Communication Design Czechia Fin De Siecle Jugendstil Marketing Modern Style Modernisme Mucha Promotion Reformstil Smoker Stil Modern Stile Liberty Tobacco Tobacco Products Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This advertising poster, created in 1896 by the renowned artist Alfons Marie Mucha, is a true testament to the artistry and innovation of the Art Nouveau movement. Found within the esteemed collection of the National Gallery of Australia in Canberra, this print showcases Mucha's mastery in capturing both beauty and functionality. The poster itself serves as a promotional tool for a tissue paper job, yet it goes beyond its intended purpose with its striking visual appeal. The vibrant colors and intricate details draw viewers into a world where smoking becomes an art form. A stylish woman elegantly holds her cigarette while surrounded by swirling patterns that exude modernity and sophistication. Mucha's genius lies not only in his ability to create visually stunning images but also in his talent for seamlessly blending marketing with fine art. This piece effortlessly combines elements of graphic design and communication design to convey an alluring message about tobacco products without explicitly mentioning any specific company. As one gazes at this remarkable lithograph, they are transported back to fin de siècle Europe, where artistic movements like Jugendstil and Wiener Secession were revolutionizing aesthetics. It is through pieces like this that we can appreciate how advertising can transcend mere promotion and become an integral part of our cultural heritage.
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