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Advert for McVitie and Price biscuits, 1938
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Advert for McVitie and Price biscuits, 1938
Advert for McVitie and Price biscuits, 1938. A print from The Sketch, Christmas, 1938
Heritage Images features heritage image collections
Media ID 14943306
© The Print Collector / Heritage-Images
Advert Advertisement Assortment Biscuit Brand Christmas Print Collector8
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This print showcases an advertisement for McVitie and Price biscuits, dating back to 1938. The image, originally featured in The Sketch magazine during Christmas of that year, offers a glimpse into the advertising world of 20th century Britain. The advert exudes the festive spirit with its vibrant colors and unmistakable Christmas theme. A wide assortment of delicious biscuits is beautifully arranged in a tin, enticing viewers with their mouthwatering appeal. This visual feast not only promotes the brand but also captures the essence of British traditions during this era. What makes this advertisement unique is its subtle religious undertone. Positioned amidst the delectable treats is a prominent Christian cross, symbolizing both faith and goodwill associated with the holiday season. By incorporating elements of religion into their marketing strategy, McVitie and Price aimed to resonate with consumers on a deeper level. Preserved by AccuSoft Inc. , this print serves as a nostalgic reminder of an iconic era in advertising history. It reflects how brands like McVitie and Price utilized color, imagery, and cultural references to captivate audiences' attention. As we admire this piece today, it allows us to appreciate not just the artistry behind vintage advertisements but also provides insight into how companies sought to connect with consumers through shared values such as tradition and spirituality - all while tempting them with scrumptious biscuits!
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