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POSTUM ADVERTISEMENT, 1957. Still more curls to go... better fix more Postum! : advertisement for Instant Postum, from an American magazine
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POSTUM ADVERTISEMENT, 1957. Still more curls to go... better fix more Postum! : advertisement for Instant Postum, from an American magazine
POSTUM ADVERTISEMENT, 1957.
" Still more curls to go... better fix more Postum!" : advertisement for Instant Postum, from an American magazine
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512259
1957 Advertising Brother Daughter Drink Father Grooming Kitchen Mother Sister
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POSTUM ADVERTISEMENT, 1957 - A Glimpse into the American Kitchen
EDITORS COMMENTS
. Step back in time with this print from 1957. The image showcases an iconic advertisement for Instant Postum, a popular drink of that era. Set in a cozy American kitchen, we witness a heartwarming scene filled with family dynamics. In the foreground, a young girl is seen playfully curling her hair while her mother attentively watches over her. With curls already adorning her head, it becomes evident that there are still more to go – hence the catchy slogan "Still more curls to go. . . better fix more Postum!". This clever marketing strategy aimed to associate drinking Postum with enhancing one's grooming routine. The presence of other family members adds depth and authenticity to the photograph. A father and son can be spotted engaging in conversation at the table, while a sister and brother eagerly await their turn for some delicious Postum. This snapshot beautifully captures not only the essence of an advertising campaign but also reflects the values and rituals of middle-class America during this period. As you admire this vintage gem, take note of how advertising has evolved over time. From its vibrant colors to its nostalgic charm, this piece serves as both a window into history and an appreciation for timeless marketing techniques.
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