Woollies Collection

Frederick Gorringe advert - cardigans for soldiers, WWI
Advertisement by Frederick Gorringe for wool, khaki cardigans and service scarfs for British soldiers during World War I. The Tommy featured is keen to show off his cardigan and quips

WW2 - The Girls Of Today, Miss Purl And Plain
A WW2 children's book illustration from The Girls Of Today. Miss Purl and Plain don't look the same but they should both be crowned with fame, long hours they knit for the boys out there

Page from Hamleys Toy Shop catalogue, 1937 (litho)
5989472 Page from Hamleys Toy Shop catalogue, 1937 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Hamleys Toy Shop catalogue, 1937.); © Look and Learn

Advert for Healthguard woollies nylon stockings 1950
A model poses in a pin up style pose wearing Healthguard woollies underwear and Vayle Scottish nylon stockings by John Skelton. Date: 1950

WWII knitting booklet, Home Front Woollies
Front cover of a knitting booklet produced by Weldons featuring a variety of patterns to make garments for war workers from a resolute looking member of the Home Guard to female members of the armed

WWII knitting, New Woollies for soldiers, sailors & airmen
Front cover of a knitting booklet from the Second World War published by yarn manufacturer Weldon, featuring woollen garments which could made for men in the armed services

Little boy in his winter woollies and the family pet dog Date: 1935

Advert for Dickins & Jones soldiers & sailors comforts 1914
Selection of Christmas gifts for soldiers and sailors. 1914

Advert for Frederick Gorringe winter comforts 1915
Winter comforts... for our troops. Advertisement for Frederick Gorringe, winter woollies, khaki cardigans and service scarfs for British soldiers during World War I. 1915

Advert for Shoolbreds service clothing 1915
Warm and durable khaki service winter clothing for World War One. 1915

Mens Wear during WW1, August and February by J. H. Thorpe
The contrast in clothing worn by British soldiers in the trenches in August and in February. The soldier on the left wears the familiar khaki tunic, breeches and puttees

Royal childrens fashion - Nursery woollies knitting booklet
Front cover of a knitting booket, with patterns based on fashions worn by children in the royal family and featuring portraits of Princess Elizabeth (Queen Elizabeth II)

Britannia and Eve front cover, December 1941
Front cover of Britannia and Eve magazine, Christmas number, featuring a glamorous blonde woman carrying off a woolly scarf and bobble hat with aplomb

Christmas children by Florence Hardy
A quintet of children in winter jerseys and pointed caps skate in unison on a pond holding bunches of holly in a very festive manner

Skating Girl in Jumper
Girl in her winter woollies wears a hat, gloves, stockings & hand-knitted jumper in garter stitch with zip fastening & collar. The skirt of her dress is rather short

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"Woollies: A Timeless Symbol of Comfort and Support" During WWI, Frederick Gorringe advertises cardigans for soldiers, providing them with warmth and comfort on the battlefield. In WWII, "The Girls Of Today" embrace Miss Purl And Plain as they knit woollies for their loved ones serving in the war. Healthguard woollies nylon stockings become a sensation in 1950, offering both style and protection to women during post-war times. On the Home Front during WWII, knitting booklets like "Home Front Woollies" guide women in creating essential garments for soldiers, sailors, and airmen. A glimpse into history can be found within Hamleys Toy Shop catalogue from 1937. Lithographed pages showcase children bundled up in their winter woollies alongside beloved family pets. Even amidst wartime hardships, companies like Dickins & Jones and Frederick Gorringe provide soldiers and sailors with much-needed comforts through their service clothing adverts in 1914-1915. Shoolbreds steps forward to support servicemen during WWI by advertising durable service clothing made from quality wool materials. J. H. Thorpe's August and February menswear collections demonstrate how even fashion adapts to war efforts during WWI while still prioritizing comfort with practical woollen garments. Royal children are not exempt from embracing nursery woollies as seen in knitting booklets dedicated to their fashionable needs throughout history. From protecting our troops to keeping us warm through harsh winters or simply adding charm to our little ones' wardrobes – they have stood the test of time as symbols of comfort, support, and enduring style.