Western Publishing Novelty Company Collection

The Casino, Agua Caliente, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Hotel Agua Caliente, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Elaborate Interior of Casino and Famous Gold Bar, Hotel Agua Caliente, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Watching the Races in front of Club House, Agua Caliente Jockey Club, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

New Club House and Grand Stand, Agua Caliente Jockey Club, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

The Challenge of the Matador, Plaza De Toros, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Old Fort, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Looking East on Second Street, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Government Building, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Mexicali Beer Hall, The Longest Bar in the World, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Mexicali Beer Hall, The Longest Bar in the World, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Looking South on Main Street, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

The Foreign Club, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Main Street, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Main and Second Streets, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Looking North on Main Street, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

First and Main Streets, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Tijuana, Mexico - International Boundary Line, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Souvenir of Tijuana, Mexico, c1939. From Souvenir of Tijuana, Mexico. [Western Publishing & Novelty Co. Los Angeles, Calif.]

Postcard of Residence of Bob Hope. ca. 1941, 816--Residence of Bob Hope, North Hollywood, California. Star of NBC and Motion Pictures

Postcard of Hollywood Boulevard. ca. 1929, 801. HOLLYWOOD BOULEVARD, HOLLYWOOD, CALIFORNIA

Postcard of Easter Sunrise Services at Mount Rubidoux. ca. 1920, Sunrise Services, Easter Sunday, Mt. Rubidoux, Riverside, Cal

Postcard of Sunbather at Long Beach. ca. 1915, Taking a Sun Bath on the Beach, Long Beach, California

Postcard of Train on Mt. Lowe. ca. 1914, 703. CIRCULAR BRIDGE, ELEVATION 4200 FEET, MT. LOWE, CALIFORNIA

Postcard of Roller Coaster at Long Beach. ca. 1915, Second Largest Racing Coaster in U. S. at Long Beach, California
Postcard of Roller Coaster at Long Beach. ca. 1915, Second Largest Racing Coaster in U.S. at Long Beach, California

Come Join Us On the Beach, Long Beach, California Postcard. ca. 1915, Come Join Us On the Beach, Long Beach, California Postcard

Postcard of Ford Exposition Building at California Pacific International Exposition. 1935, 4442. FORD EXPOSITION BUILDING AND FIRESTONE SINGING FOUNTAIN

Postcard of Hotel Rosslyn. ca. 1915, LA-39. MAIN STREET FROM FIFTH SHOWING THE HOTEL ROSSLYN, LOS ANGELES, CALIFORNIA

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Step back in time with the Western Publishing Novelty Company as we explore the vibrant and captivating world of 1939. Immerse yourself in the glitz and glamour of The Casino at Agua Caliente, where fortunes were won and lost amidst a backdrop of opulence. Experience the grandeur of Hotel Agua Caliente, its elaborate interior beckoning you to indulge in luxury beyond compare. Feel the thrill as you witness exhilarating horse races unfold right before your eyes at the Agua Caliente Jockey Club. Marvel at the new Club House and Grand Stand, symbols of prestige and excitement that defined this era. Embark on an unforgettable journey into Spanish culture as you witness "The Challenge of the Matador" at Plaza De Toros. Feel your heart race as these brave individuals face off against formidable opponents, showcasing their skill and bravery. Delve into history by exploring Old Fort, a testament to times gone by that stands tall even today. Take a stroll down Second Street, gazing upon its bustling energy that captures both past and present simultaneously. Marvel at architectural wonders such as Government Building, standing proudly as a symbol of authority amidst this vibrant cityscape. Quench your thirst for adventure at Mexicali Beer Hall - home to "The Longest Bar in the World" - where camaraderie flows freely alongside ice-cold beverages. Finally, cast your gaze southward along Main Street; let it transport you through time itself. Allow yourself to be captivated by every sight and sound that surrounds you - for within these moments lies an essence so unique it can only be found within c1939. Join us on this extraordinary journey through history with Western Publishing Novelty Company – where each image tells a story waiting to be discovered anew.