Lillywhites Collection

Piccadilly Circus, Central London. Circa 1971

Model weating a skating outfit from Lillywhites Date: 1930

Advert for Lillywhites skating items 1930
Advertisement for skating items, available at Lillywhites, Piccadilly Circus, London. Date: 1930

Sea Suits for Sunning and Swimming 1931
Clothes for swimming and sunbathings, two leisure preoccupations of the 1930s. The gaily coloured outfit on the left in striped blue and white heavy cotton has braces to the trousers

Tennis fashion, 1931 drawn by Pat Charles
Smart equipment for the tennis courts. Tennis frocks from Lillywhites of Piccadilly and useful little coats from Swan and Edgar. Date: 1931

Advert for Lillywhites beach fashions 1930
A model wearing three styles for beach wear for summer 1930. 1930

Advert for Lillywhites summer sports clothing 1930
Fashions for all summer sports, available at Lillywhites, Piccadilly. 1930

Margaret Thatcher on dry ski run at Festival Gardens, 1963
Margaret Thatcher, British Prime Minister but at the time of this photograph, M.P. for Finchley and Parliamentary Under-Secretary for Ministry of Pensions

Advert for Lillywhites skiwear 1937
Womens winter sports wear and accessories, available from Lillywhites Piccadilly and Knightsbridge. 1937

Advert for Lillywhites skiing clothing & accessories 1937
Skiing clothing and equipment for men and women available from Lillywhites. 1937

Wartime fashion photograph, Britannia and Eve magazine, 1939
A woman dressed up in a one-piece trouser suit by Lillywhites searches the night sky for enemy airplanes. Behind her, a sign invites her to the safety of the air raid shelter. Date: 1939

Advert for Lillywhites womens sportswear 1937
Advertisement for sportswear for womens underwear from Lillywhites including a number of outfits. Pantee trunk for all sports occasions, fitting closely under the lightest materials

Advert for Lillywhites skiwear 1938
Lillywhites offer expert service and complete seletion of winter sports equipment and clothing for men, women and children. 1938

Advert for Lillywhites skiwear 1933
Lillywhites pre-eminent for all winter sports wear and equipment. 1933

Advert for Lillywhites women in trousers 1938
Slack suits for the week-end, country wear. COrduroy suit with ribbed velvet, patch pockets and belt to the back. Tailored tweed jacket in check of tan, green, blue and lovat

Advert for Lillywhites summer golf 1938
Lillywhites offers a seletion of summer golf outfits for women, from clothing footwear and equipment. 1938

Advert for Lillywhites tennis clothing 1937
White tennis wear for 1937. Tailored tennis dresses of white pique or heavy linen. Date: 1937

Advert for Lillywhites sports clothing 1937
Lillywhites clothes for every sport. Date: 1937

Advert for Lillywhites sports shoes for men and women 1937
Shoes specially designed for sports at Lillywhites. 1937

Ski fashion 1953
Fashionable skiiers sport the latest looks on holiday in 1953. From left, a nylon parka with attached hood and zip fastening pocket across the front worn with nylon and wool skiing trousers

Advert for Lillywhites of Piccadilly Circus, 1935, London Date: 1935

Make up Moment in the Snow
All ready for a days winter sport, a woman applies the last completing touch of lipstick. Her equipment includes white knitted cap and sweater, red Grenfell ski jacket

Piccadilly Circus, London 1947
A panorama of Piccadilly Circus, London. A crowd of people cross to the statue of Eros, while cars fill the streets

All Professionally Made to Order for Quick Shipping

"Lillywhites: A Fashion Legacy Spanning Decades" Step back in time to 1930, where a stunning model dons a stylish skating outfit from Lillywhites. The elegance and grace of this ensemble are truly timeless. Fast forward to 1971, and the bustling Piccadilly Circus in Central London becomes the backdrop for fashion enthusiasts seeking the latest trends at Lillywhites. Even back in 1930, Lillywhites was already making waves with their advert showcasing their top-notch skating items. They were undoubtedly ahead of their time when it came to providing quality sportswear. In 1931, beachgoers flocked to Lillywhites for sea suits perfect for sunning and swimming. Their designs not only offered functionality but also exuded style and sophistication. Tennis lovers rejoiced in 1931 as Pat Charles' drawings showcased the latest tennis fashion available at Lillywhites. These outfits elevated both performance and style on the court. As summer approached in 1930, an irresistible advert tempted customers with Lillywhites' beach fashions. It's no wonder that they became synonymous with chic seaside attire during those times. Sports enthusiasts found solace in Lilywhite's offerings as they provided high-quality clothing specifically designed for various summer sports activities - as seen through their advert from 1930. In an unexpected turn of events, Margaret Thatcher herself took on a dry ski run at Festival Gardens in 1963 while clad in fashionable skiwear from none other than Lilywhite's collection - proving that their products catered to all occasions. Lilywhite's commitment to skiing excellence was evident even back in 1937 when they advertised their extensive range of skiing clothing & accessories. They ensured skiers were well-prepared both functionally and aesthetically on the slopes. During wartime adversity in Britain, Britannia and Eve magazine featured a captivating photograph showcasing Lilywhite's women's sportswear in 1939.