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Features are the characteristics or qualities that make something stand out and can be physical, such as a product's design, or intangible



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Features are the characteristics or qualities that make something stand out and can be physical, such as a product's design, or intangible, such as customer service and are be functional, like a car's safety features or aesthetic, like the color of a phone case. Features may be used to differentiate products from competitors and attract customers. Companies often use features to highlight their competitive advantages and create value for their customers. In addition to being used for marketing purposes, they can also important in product development because they help determine the usability and functionality of a product. Ultimately, they can an essential part of any successful product or service offering because they provide customers with tangible benefits that make them more likely to purchase the item.