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Coupons Collection

During World War II, coupons became more than just pieces of paper; they symbolized a nation's resilience and resourcefulness

Background imageCoupons Collection: Ww2 Clothing Coupons

Ww2 Clothing Coupons
Two CLOTHING BOOKS containing coupons without which you couldn t buy clothes : note the date - two years after the end of the war !

Background imageCoupons Collection: No Coupons by David Wright

No Coupons by David Wright
A lady, half naked and wearing stockings, placing a hat on her head. Wright produced a series of over 160 illustrations or pin-ups for The Sketch during the 1940 s

Background imageCoupons Collection: Advert for Dolcis shoes, shopping with five coupons 1941

Advert for Dolcis shoes, shopping with five coupons 1941
With five wartime coupons you could buy one pair of shoes from Dolcis. Casual shoes with contrasting coloures with a crepe sole and side lace. Casual shoes with 3 eyelette tie at front in suede

Background imageCoupons Collection: Wartime coupons

Wartime coupons
Don t you worry, no coupons to spare Depicting girl with patched frock on the arm of a military man. Date: 1943

Background imageCoupons Collection: The War Loan, 1870 (engraving)

The War Loan, 1870 (engraving)
1580785 The War Loan, 1870 (engraving); (add.info.: Engraving depicts the sale of coupons for the War Loan in front of the Hotel de Ville. Dated 1870); Universal History Archive/UIG.

Background imageCoupons Collection: Wartime P & B Knitting Wools Advert

Wartime P & B Knitting Wools Advert
A wartime advertisement promoting P & B knitting wools, the photograph portrays a young woman showing off her striped cardigan. You can knit it from odd ounces and save precious coupons

Background imageCoupons Collection: WW2, My Hat!

WW2, My Hat!
An illustration of of a happy little girl who has not had to give any coupons for her stylish green hat, she has been very careful with repairing and not letting her clothes get ruined

Background imageCoupons Collection: Advert for Celanese, a chemical and speciality materials company whose products included acetate

Advert for Celanese, a chemical and speciality materials company whose products included acetate yarn and artificial silk. Date: 1943

Background imageCoupons Collection: Fashion item, Your Most Important Coupons, WW2

Fashion item, Your Most Important Coupons, WW2 rationing Date: 1943

Background imageCoupons Collection: Rational Gadgets For Your Coupons by William Heath Robinson

Rational Gadgets For Your Coupons by William Heath Robinson
Customers are put on scales to determine how much butter they are entitled to, the heavier the person is, the more butter they are given. Date: 1940

Background imageCoupons Collection: Special complimentary coupon (engraving)

Special complimentary coupon (engraving)
614325 Special complimentary coupon (engraving) by English School, (19th century); Private Collection; (add.info.: Special complimentary coupon)

Background imageCoupons Collection: Comic postcard, Woman eating rationed food, WW1 - Mary had a little lamb Date

Comic postcard, Woman eating rationed food, WW1 - Mary had a little lamb Date: circa 1918

Background imageCoupons Collection: WW2 era - Comic Postcard - We have no Coupons

WW2 era - Comic Postcard - We have no Coupons
The long Caption blames the patches on the lack of clothing coupons but says what does that matter - to loyal pals like me and you

Background imageCoupons Collection: WW2 era - Comic Postcard - Wish I could buy you somefink

WW2 era - Comic Postcard - Wish I could buy you somefink
The Caption has the little boy saying that he has no money AND cannot buy the girl anything so he wishes her a NO COUPON HAPPY BIRTHDAY. Cute Kids WW2 Wartime humour Date: 1944

Background imageCoupons Collection: WW2 era - Comic Postcard - Wool without coupons

WW2 era - Comic Postcard - Wool without coupons
The Caption is Wool without coupons. Although the card was posted in 1947, the drawing is about wartime clothes rationing which did not finish until 1949. Cute Kids WW2 Wartime humour Date: 1947

Background imageCoupons Collection: WW2 era - Comic Postcard - Happy Birthday

WW2 era - Comic Postcard - Happy Birthday
The ration book is clearly drawn, and cancelled coupons can be glimpsed. Petrol was the first to be rationed after the war began and eventually practically all commodities were

Background imageCoupons Collection: No coupons needed, 1942

No coupons needed, 1942. Making slippers, hood and mittens in wartime. 1942

Background imageCoupons Collection: The Dividend Pay Office, Bank of England, 1836 (litho)

The Dividend Pay Office, Bank of England, 1836 (litho)
5227004 The Dividend Pay Office, Bank of England, 1836 (litho) by Scharf, George Snr (1788-1860) (after); Private Collection; (add.info.: The Dividend Pay Office, Bank of England, 1836)

Background imageCoupons Collection: Inside of ration book for motor spirit, September 1939

Inside of ration book for motor spirit, September 1939
Coupons for petrol found inside a ration book issued by Surrey County Council, 5 September 1939. Petrol rations were based on the horsepower of a vehicle

Background imageCoupons Collection: Advert, Free Case for Hawk-eye Camera

Advert, Free Case for Hawk-eye Camera with coupons from Black Cat cigarettes. circa 1925

Background imageCoupons Collection: Pink Wallet with Tickets, Christmas Card (chromolitho)

Pink Wallet with Tickets, Christmas Card (chromolitho)
731519 Pink Wallet with Tickets, Christmas Card (chromolitho) by English School, (19th century); Private Collection; (add.info.: Pink Wallet with Tickets)

Background imageCoupons Collection: Two Motor Fuel Ration coupons in a booklet

Two Motor Fuel Ration coupons in a booklet
Two Motor Fuel Ration coupons for a motor cycle, valid for the month of October 1947, in a booklet of coupons issued by the Minister of Fuel and Power. (2 of 3) Date: 1947

Background imageCoupons Collection: Share certificate for 100 francs for the Franco-Russian Joltaia-Rieka

Share certificate for 100 francs for the Franco-Russian Joltaia-Rieka
CHT170148 Share certificate for 100 francs for the Franco-Russian Joltaia-Rieka mining company, 1899 (colour litho) by French School

Background imageCoupons Collection: 100 francs Bearer share of Aachen mines, 1856 (engraving)

100 francs Bearer share of Aachen mines, 1856 (engraving)
CHT157315 100 francs Bearer share of Aachen mines, 1856 (engraving) by French School, (19th century); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Action de 100 francs au porteur)

Background imageCoupons Collection: American Housewife With a Ration Booklet, 1943 (screen print)

American Housewife With a Ration Booklet, 1943 (screen print)
2622370 American Housewife With a Ration Booklet, 1943 (screen print) by American School, (20th century); Private Collection; (add.info)

Background imageCoupons Collection: Share Certificate for 500 francs for the Bazar Bonne-Nouvelle, 1836 (litho)

Share Certificate for 500 francs for the Bazar Bonne-Nouvelle, 1836 (litho)
CHT247142 Share Certificate for 500 francs for the Bazar Bonne-Nouvelle, 1836 (litho) by French School, (19th century); Private Collection; (add.info)

Background imageCoupons Collection: New York Oyster Co. 119 Merrimac & 57 Portland St. 1862 (engraving)

New York Oyster Co. 119 Merrimac & 57 Portland St. 1862 (engraving)
1079202 New York Oyster Co. 119 Merrimac & 57 Portland St. 1862 (engraving) by American School, (19th century); Collection of the New-York Historical Society, USA; (add.info.: Dated December 29)

Background imageCoupons Collection: Clothing coupon books issued to the public during the Second world War. May 1943

Clothing coupon books issued to the public during the Second world War. May 1943

Background imageCoupons Collection: Utility boiler suit, 1943 - WWII fashion

Utility boiler suit, 1943 - WWII fashion
A Utility boiler suit in navy drill, procured for four coupons from Peter Robinsons of Oxford Street. Date: 1943

Background imageCoupons Collection: Clothing Coupons

Clothing Coupons
A clothing coupon book cover

Background imageCoupons Collection: Share certificate and coupons, Kilo-Moto Goldmines

Share certificate and coupons, Kilo-Moto Goldmines
Share certificate and dividend coupons, Kilo-Moto Goldmines, in the Belgian Congo. Date: 1944

Background imageCoupons Collection: Ottoman Empire Bearer Bond

Ottoman Empire Bearer Bond. Date: 1863

Background imageCoupons Collection: Token for penicillin, 20th century C017 / 0716

Token for penicillin, 20th century C017 / 0716
Metal token for penicillin, twentieth century. The token reads V-Cillin K, Potassium Phenoxymethyl Penicillin, Effective and bares a bearded mans face in the centre

Background imageCoupons Collection: British Food Rationing, First World War, 1918

British Food Rationing, First World War, 1918
Diagram showing the weekly butchers meat ration allowed for an adult (with children receiving half the amount). Rationing was introduced at the end of World War One when ships carrying food

Background imageCoupons Collection: Celanese fabric advert, 1941

Celanese fabric advert, 1941
Celanese fabric advert in wartime, 1941, featuing a glamorous, slightly coy woman in a Celanese nightdress. " See its Celanese and your coupons will go further. " Date: 1941

Background imageCoupons Collection: Celanese Nightgown 1944

Celanese Nightgown 1944
A glamorous yet inexpensive nightgown in Celeanese artificial silk, makes good use of coupons. This model has a softly gathered bodice, gored skirt & ribbon bow trim Date: 1944

Background imageCoupons Collection: Celanese utility slip, 1943 - WWII fashion

Celanese utility slip, 1943 - WWII fashion
Advertisement for Utility lingerie made from Celanese, 1943. Date: 1943

Background imageCoupons Collection: Utility floral coverall, 1943 - WWII fashion

Utility floral coverall, 1943 - WWII fashion
A Utility coverall from Peter Robinsons of Oxford Street, one of a variety available in many materials and colours. Coveralls protected clothing

Background imageCoupons Collection: Utility bib and braces, 1943 - WWII fashion

Utility bib and braces, 1943 - WWII fashion
A pair of bib and braces (dungarees) for women in navy drill, part of a range of Utility clothing available from Peter Robinsons of Oxford Street, procured for three coupons

Background imageCoupons Collection: WW2 Christmas card, clothes rationing

WW2 Christmas card, clothes rationing
WW2 Christmas card, comment on clothes rationing. Date: circa 1942

Background imageCoupons Collection: WW2 - Cost of a Selfridges 3-piece suit in rationing coupons

WW2 - Cost of a Selfridges 3-piece suit in rationing coupons
WW2 - Cost of a Selfridges 3-piece suit - Cost 8 guineas and 26 Clothing rationing coupons - 17th June, 1941. In 1942, each person had 60 coupons p.a. which reduced down to 24 coupons by 1945

Background imageCoupons Collection: Two children eating cotton candy

Two children eating cotton candy
San Francisco, California: March, 1937. Two children eating cotton candy take advantage of Safeways Playland At The Beach Week coupons

Background imageCoupons Collection: Merchants token, 19th century

Merchants token, 19th century
Metal token for Basil Burchell, Sole Proprietor of the Anodyne Necklace for Children Cutting teeth. The anodyne necklace was a popular quack remedy dating from as early as the 1700s

Background imageCoupons Collection: Dental token, USA, 19th century C017 / 0728

Dental token, USA, 19th century C017 / 0728
Lily bud. Light micrograph (LM) of a cross-section through a lily bud (Lilium sp.), showing the tightly closed leaves on the outside and the reproductive structures on the inside

Background imageCoupons Collection: Obverse of merchants token, 19th century

Obverse of merchants token, 19th century
Obverse of metal merchants token, for E. W. Hall. The token reads, To Purify the Blood, use Athertons Pills. Tokens such as these were used as an alternative currency and were exchanged for goods

Background imageCoupons Collection: Token for charcoal compound, 19th century C017 / 0717

Token for charcoal compound, 19th century C017 / 0717
Metal token for Lerros Charcoal Compound. Charcoal compound was used to relieve indigestion. The token reads Try Lerros Charcoal Compound or Live Long for Indigestion Bile Spasms

Background imageCoupons Collection: Health token, philippines, 1920 C017 / 0725

Health token, philippines, 1920 C017 / 0725
Lead token for the Bureau of Health, Philippine Islands, 1920. This token would be worth 10 cents and could be exchanged for medical care

Background imageCoupons Collection: Advert for Wolsey womens clothing 1943

Advert for Wolsey womens clothing 1943
Coupon wizard by Wolsey. 1943



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During World War II, coupons became more than just pieces of paper; they symbolized a nation's resilience and resourcefulness. From clothing to shoes, every aspect of life was affected by these wartime coupons. In 1941, an advert for Dolcis shoes showcased the excitement of shopping with five precious coupons, highlighting the value placed on each one. The scarcity of resources led to innovative solutions like P & B Knitting Wools' advertisement for their wartime coupons, ensuring that even in challenging times, people could still enjoy the warmth and comfort of knitted garments. In 1943, Celanese emerged as a beacon of hope with their products like acetate yarn and artificial silk. Their advert emphasized how these materials could be obtained using valuable coupons - a reminder that fashion remained an important part of life despite the war raging on. Amidst rationing and limited supplies, hats became coveted fashion items during WWII. A caption simply stating "WW2: My Hat. " would capture both the importance placed on this accessory and the ingenuity required to acquire it through coupon usage. William Heath Robinson's book titled "Rational Gadgets For Your Coupons" offered creative solutions to make coupon usage more efficient - showcasing how even mundane tasks were transformed into opportunities for innovation during wartime. The utility boiler suit from 1943 exemplified practicality in fashion while adhering to rationing restrictions. This garment allowed individuals to maximize their use of precious coupons without compromising style or functionality. Overall, WW2 clothing coupons served as reminders not only of sacrifice but also resilience and adaptability in times when resources were scarce. They represented a collective effort towards survival and maintaining some semblance of normalcy amidst chaos - proving that even something as seemingly insignificant as a piece of paper could hold immense value during trying times.