Cardigans Collection
"From Soldiers to Style: The Timeless Appeal of Cardigans" During World War I, Frederick Gorringe's advert showcased cardigans as essential garments for soldiers
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"From Soldiers to Style: The Timeless Appeal of Cardigans" During World War I, Frederick Gorringe's advert showcased cardigans as essential garments for soldiers, providing warmth and comfort on the front lines. Fast forward to the 1950s, where Braemar Knitwear enticed fashion-forward individuals with their exquisite cardigan designs. In 1954, a knitted jacket and slacks ensemble took center stage, boasting a fashionable nautical theme that captured the era's love for maritime-inspired fashion. That same year, a drop shoulder cardigan in honeycomb stitch stole hearts and was even published with instructions for eager home-knitters to recreate this trendy garment. Amidst wartime rationing in 1943, knitting projects became popular pastimes. A reversible cardigan and jumper were among the creative ideas shared in knitting booklets during this period – practical yet stylish solutions during challenging times. It also found their way into children's wardrobes. Adorable images of girls and boys donning knitted cardigans showcased both warmth and style simultaneously. Even during WWII, knitting played an important role on the Home Front with initiatives like "Home Front Woollies, " ensuring soldiers, sailors, and airmen had cozy woollen garments made by dedicated hands. The allure of knitwear extended beyond everyday wear; it became intertwined with charitable endeavors too. Rula Lenska raised funds for BLISS charity by wearing fashionable knitwear pieces – including eye-catching cardigans – adding philanthropic flair to her already impressive acting career. Looking back at women's fashion in 1940s Britain reveals stunning knitted womens' cardigans adorning ladies across the nation. These versatile pieces added elegance while keeping them snug during colder months. Photographs from yesteryears capture heartwarming moments such as a girl sporting a woollen cap or British Caribbean girl standing alongside two English girls - all united through their love for cardigans.