Cappiello Collection
Leonetto Cappiello, a renowned Italian-French artist, left an indelible mark on the world of advertising with his iconic posters
Paquet Pernot, 1912. Creator: Cappiello, Leonetto (1875-1942)
Paquet Pernot, 1912. Private Collection
Cacao Poulain, 1911. Creator: Cappiello, Leonetto (1875-1942)
Cacao Poulain, 1911. Private Collection
Papillon noir, 1921. Creator: Cappiello, Leonetto (1875-1942)
Papillon noir, 1921. Private Collection
All Professionally Made to Order for Quick Shipping
Leonetto Cappiello, a renowned Italian-French artist, left an indelible mark on the world of advertising with his iconic posters. His distinct style and bold use of color captivated audiences and brought brands to life in ways never seen before. In 1921, Cappiello created the unforgettable "Bitter Campari" poster, showcasing a vibrant red bottle against a black background. This masterpiece perfectly captured the essence of this bitter liqueur, enticing viewers to indulge in its unique flavor. Another notable creation was the 1920 "Cinzano" poster. With its playful depiction of two cherubs holding glasses filled with Cinzano's sparkling wine, Cappiello effortlessly conveyed the brand's elegance and sophistication. The artist's talent extended beyond alcoholic beverages; he also designed striking posters for other products such as Monnet Cognac and Maurin Quina. Each piece showcased his ability to create visually stunning compositions that instantly caught people's attention. Cappiello's patriotism shone through in his work as well. A patriotic French poster by him exemplified his love for his adopted country while promoting national pride among fellow citizens. One cannot forget about Cappiello's humorous side either. The "Je ne fume que le Nil" poster from 1912 depicted a woman smoking Nile cigarettes with exaggerated enjoyment, adding a touch of whimsy to an everyday activity. His creativity knew no bounds as he ventured into various industries like fashion and entertainment. Amidon au Chat featured one such venture where he promoted laundry starch using an adorable cat character that became synonymous with cleanliness. Collaborating with famous personalities was another feather in Cappiello's cap. The Mistinguett Casino de Paris poster from 1920 showcased the legendary French singer-dancer at her glamorous best, drawing crowds eager to witness her performances firsthand. Even major events like the Paris International Exhibition in 1937 were not exempt from Cappiello's artistic touch.