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Fragments magazine poster by Bruce Bairnsfather, 1919
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Fragments magazine poster by Bruce Bairnsfather, 1919
Poster advertising Fragments magazine, published by The Bystander and edited and contributed to by Captain Bruce Bairnsfather whose cartoons in the Bystander during the First World War were hugely popular. Price at 2d. Fragments was aimed at an ex-serviceman readership and boasted a circulation of 7 million within a few months of its launch. His character, Old Bill is pictured in a sailor suit asking, " Are ye comin to see the Prince off, Bert?" Bert was one of Old Bills sidekicks in the trenches and his comment is about the Prince of Wales tour to North America that year. Date: 1919
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Media ID 14186481
© David Cohen Fine Art/Mary Evans Picture Library
Bairnsfather Bill Bruce Bystander Character Fragments Magazines Sailor Sailors 1919
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This poster, created by renowned British cartoonist Captain Bruce Bairnsfather in 1919, advertises the launch of Fragments magazine. Published by The Bystander, Fragments was specifically targeted towards an ex-serviceman readership and boasted an impressive circulation of 7 million within a few short months. The magazine was edited and significantly contributed to by Bairnsfather, who gained widespread popularity during the First World War for his humorous and insightful cartoons featuring his iconic character, Old Bill, and his sidekick, Bert, in the trenches. In this poster, Old Bill, dressed in a sailor suit, is depicted asking his companion Bert, "Are ye comin to see the Prince off, Bert?" The Prince referred to is none other than the Prince of Wales, who embarked on a tour of North America that year. The poster's vibrant colors and lively composition effectively capture the excitement and camaraderie of the post-war era, making it a valuable historical artifact that transports us back to a bygone time. Bairnsfather's Fragments magazine offered a unique blend of humor, nostalgia, and connection for the millions of soldiers who had recently returned from the battlefields. The poster's enduring appeal lies not only in its historical significance but also in its ability to evoke a sense of community and shared experience among those who lived through the tumultuous events of the early 20th century.
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