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It Scratches! Lux Advertisement Poster
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It Scratches! Lux Advertisement Poster
circa 1890: A small child, tears pouring down her face, squirms and tries to wriggle out of her vest. The caption says Why don t they use Lux ? Seen through a window a notice on a gate says Lux Won t Shrink Woollens. (Photo by Hulton Archive/Getty Images)
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Hulton Archive
Media ID 19918247
Advertising Brand Name Colour Domestic Life Format Portrait Gate
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EDITORS COMMENTS
In this vintage print titled "It Scratches! Lux Advertisement Poster" we are transported back to the year 1890. The photograph captures a poignant moment of domestic life, where a small child is depicted in distress. Tears stream down her face as she squirms and desperately tries to wriggle out of her vest. The emotional intensity is palpable, evoking empathy from anyone who gazes upon it. The focal point of this advertisement poster is the caption that accompanies the image: "Why don't they use Lux?". This thought-provoking question challenges viewers to ponder why such discomfort would be inflicted upon a child when there is an alternative available. Through a window in the background, we catch sight of a notice on a gate that reads, "Lux Won't Shrink Woollens". This clever inclusion further emphasizes the benefits of using Lux products for laundry purposes. It assures potential customers that their precious woolen garments will remain unharmed during washing. Presented in portrait format with vibrant colors, this print showcases not only an effective advertising strategy but also serves as a historical artifact capturing societal norms and concerns surrounding domestic chores at the time. With its combination of brand name prominence, gate symbolism representing access to better living conditions, and powerful visual storytelling within everyday life settings, this artwork by Hulton Archive truly encapsulates the essence of early 19th-century advertising aesthetics.
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