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Beauty Salon
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Beauty Salon
1930: A nude mannequin in the window of a beauty salon in Germany. (Photo by Alexander Binder/General Photographic Agency/Getty Images)
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Alexander Binder
Media ID 12559083
© This content is subject to copyright
1930 1939 Beauty Bottle Format Portrait Make Up Mannequin Merchandise Naked Store Store Window Window Beauty And Cosmetics Salon
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EDITORS COMMENTS
In this black and white portrait from 1930, we are transported to a beauty salon in Germany. The focal point of the image is an alluring nude mannequin gracefully positioned in the storefront window. Its flawless porcelain skin contrasts with the dark backdrop, drawing our attention to its delicate features. The mannequin stands amidst an array of beauty and cosmetic products that line the shelves behind it. Bottles of lotions, powders, and perfumes create a symphony of shapes and colors, enticing potential customers passing by on the street. This photograph by Alexander Binder captures not only the artistry involved in creating such lifelike mannequins but also provides us with a glimpse into the evolving world of beauty salons during this era. It reflects how these establishments were becoming increasingly popular as places where women could enhance their natural beauty through makeup and other cosmetic treatments. The composition's vertical format emphasizes both the elegance of the mannequin's pose and its role as a marketing tool for attracting customers into this German salon. Through this archival print, we can appreciate how fashion trends have evolved over time while acknowledging that even back then, commercial enterprises recognized the power of visual merchandising to entice consumers. Overall, Binder's photograph offers a fascinating snapshot into early 20th-century European beauty culture while showcasing his artistic eye for capturing timeless moments within everyday life.
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