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Moral teaching for shopboys, giving good and bad examples of behaviour
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Moral teaching for shopboys, giving good and bad examples of behaviour
UOL120847 Moral teaching for shopboys, giving good and bad examples of behaviour, 1857 (colour woodblock print) by Kuniyoshi, Utagawa (1798-1861); 17x24 cm; School of Oriental and African Studies Library, University of London; (add.info.: shopboy who is popular with clients and bad shopboy who accompanies his master reluctantly; ); eSOAS; Japanese, out of copyright
Media ID 22217160
© SOAS / Bridgeman Images
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This 1857 color woodblock print by Kuniyoshi, Utagawa titled "Moral teaching for shopboys, giving good and bad examples of behavior" offers a fascinating glimpse into the world of Japanese commerce during the Edo period. Measuring at 17x24 cm, this artwork is housed in the School of Oriental and African Studies Library at the University of London. The print showcases contrasting scenes featuring two shopboys - one exemplary and another displaying undesirable behavior. The popular shopboy is depicted as charming and attentive to his clients, embodying all the qualities that make him well-liked among customers. On the other hand, we witness a bad shopboy who accompanies his master reluctantly, clearly lacking enthusiasm or dedication towards his work. Through this visual narrative, Kuniyoshi imparts moral lessons to young shop apprentices on how their conduct can impact their success in business. This educational piece serves as a reminder that integrity, diligence, and customer service are essential attributes for achieving prosperity in any trade. With its vibrant colors and intricate details characteristic of Japanese woodblock prints from that era, this artwork not only provides historical insights but also captivates viewers with its aesthetic appeal. It stands as a testament to Kuniyoshi's skillful craftsmanship and ability to convey meaningful messages through art. As an invaluable part of cultural heritage preserved by eSOAS library's collection at the University of London, this print continues to inspire contemplation on ethical values while celebrating Japan's rich artistic tradition
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