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Poster for absinthe Mugnier - by Jules Cheret, 1895
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Poster for absinthe Mugnier - by Jules Cheret, 1895
LSE4096815 Poster for absinthe Mugnier - by Jules Cheret, 1895 by Cheret, Jules (1836-1932); Private Collection; (add.info.: Poster for absinthe Mugnier - by Jules Cheret, 1895); Photo eLeonard de Selva; French, out of copyright
Media ID 22292596
© Leonard de Selva / Bridgeman Images
Absinthe Advertising Poster Displays Chromolithography Chromo
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This print showcases the iconic "Poster for absinthe Mugnier" created by Jules Cheret in 1895. The poster, now part of a private collection, is a true masterpiece that captures the essence of Belle Époque advertising. Jules Cheret, one of the most renowned French artists of his time, skillfully combines vibrant colors and intricate details to promote this popular alcoholic beverage. The chromolithography technique used in this piece adds depth and richness to every element on the poster. Absinthe Mugnier takes center stage as its alluring green hue dominates the composition. Surrounding it are elegant figures indulging in this notorious drink, creating an atmosphere of sophistication and pleasure. This artwork not only serves as an advertisement but also reflects the societal fascination with absinthe during that era. Leonard de Selva's expert photography perfectly captures every nuance and subtlety present in Cheret's original creation. Through his lens, we can appreciate each brushstroke and color choice made by the artist over a century ago. As we gaze upon this remarkable print, we are transported back to a time when art merged seamlessly with advertising. It reminds us of both the artistic talent behind these commercial endeavors and their lasting impact on our cultural history.
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