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Advertising for the digestive "Benedictine"
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Advertising for the digestive "Benedictine"
GIA4805141 Advertising for the digestive " Benedictine" A coffee boy wears a bottle on a tray. Drawing by Sem (1873-1932). 1910 by Sem (Georges Goursat) (1863-1934); Private Collection; (add.info.: Advertising for the digestive " Benedictine" A coffee boy wears a bottle on a tray. Drawing by Sem (1873-1932). 1910); eGiancarlo Costa; French, out of copyright
Media ID 22829196
© Giancarlo Costa / Bridgeman Images
Advertising Poster Bottle Digestif Displays Server
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This print captures a charming advertising scene from the early 20th century. The image showcases an advertisement for the renowned digestive drink, "Benedictine". Illustrated by Sem (Georges Goursat), a talented artist of that era, this drawing depicts a coffee boy proudly donning a tray with a bottle of Benedictine. The attention to detail in this artwork is remarkable. Every stroke of Sem's pen brings life to the young server as he confidently presents the iconic bottle on his tray. The composition exudes elegance and sophistication, reflecting the essence of French culture during that time. The choice to advertise Benedictine through such an artistic medium speaks volumes about its quality and reputation as a digestif. This beverage was highly regarded for its ability to aid digestion after meals, making it popular among discerning individuals who appreciated fine dining experiences. As we gaze upon this vintage advertisement, we are transported back in time to an era when artistry played an integral role in promoting products. It serves as a reminder of how advertising has evolved over the years while still retaining its power to captivate audiences. This print is not only visually stunning but also holds historical significance as it represents both French artistry and advertising practices from the early 20th century. A true collector's item that celebrates both creativity and gastronomy!
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