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Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle
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Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle
XEE4412052 Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle by Rossillon, Marius (O Galop) (1867-1946); Private Collection; (add.info.: Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle); Stefano Bianchetti
Media ID 25211600
© Stefano Bianchetti / Bridgeman Images
Advertising Poster Brand Brands Displays Inflatable Bianchettf
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EDITORS COMMENTS
This print titled "Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle" captures a timeless piece of advertising history. Created by Marius Rossillon, also known as O Galop, this iconic poster from 1867-1946 showcases the famous Michelin brand in all its glory. The image features an inflatable display of a larger-than-life Michelin tire conquering an obstacle with ease. The phrase "Nunc is bibendum" meaning "now it must be drunk" adds a touch of whimsy to the scene, implying that the tire devours any challenge in its path. Stefano Bianchetti's expert photography brings out every intricate detail of this vintage masterpiece. The contrast between light and shadow creates a dramatic effect that draws you into the world of early French advertising. As you gaze at this print, you can't help but appreciate how brands have evolved over time. This artwork reminds us that even back then, companies understood the power of visual storytelling to captivate audiences and leave a lasting impression. Whether you're an art enthusiast or simply intrigued by historical advertisements, this print serves as both a beautiful decorative piece and a conversation starter. It transports you to another era while showcasing the enduring legacy of one of France's most renowned brands – Michelin.
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