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Poster advertising the Ideal typewriter (colour litho)
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Poster advertising the Ideal typewriter (colour litho)
PER206012 Poster advertising the Ideal typewriter (colour litho) by French School, (20th century); Private Collection; French, out of copyright
Media ID 23256650
© Bridgeman Images
Devil Document Faust Mephisto Mephistopheles Office Equipment Pact Signing Temptation Trademark Typing
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EDITORS COMMENTS
This poster from the 20th century showcases an advertisement for the Ideal typewriter. The vibrant colours and intricate details of this colour lithograph immediately draw the viewer's attention. The central focus of the image is a woman, presumably a writer, seated at a desk with her hands poised above the keyboard of the typewriter. Behind her stands Mephistopheles, a symbol of temptation and mischief in literature, cleverly incorporated into this advert to convey its message. The composition suggests that by using the Ideal typewriter, one can achieve literary greatness akin to Faust himself. The woman's expression reflects both determination and curiosity as she contemplates signing a document presented by Mephistopheles. This poster cleverly plays on themes of selling one's soul for success in writing while simultaneously highlighting the efficiency and allure of this particular brand. It serves as a reminder that even writers need reliable tools to bring their ideas to life. Overall, this artwork captures not only our fascination with office equipment but also our enduring interest in literature and storytelling. It reminds us that behind every great piece of writing lies dedication, creativity, and perhaps even some devilish inspiration.
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