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The Bon Marche Shop in the rue du Bac, Paris in 1847 (litho)
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The Bon Marche Shop in the rue du Bac, Paris in 1847 (litho)
485243 The Bon MarcheShop in the rue du Bac, Paris in 1847 (litho) by French School, (19th century); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Illustration of the original small shop, opened in 1838 by the Videau Brothers; later to become the first French Grand Magasin ; the Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who together with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France after 1852 when they took over the shop; they created the first Department Store (Grand Magasin) in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own; ); French, out of copyright
Media ID 23253462
© Bridgeman Images
Au Bon Marche Bon Marche Display Retail Shops Store Stores
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EDITORS COMMENTS
This lithograph showcases "The Bon Marche Shop in the rue du Bac, Paris in 1847". The print, created by the French School in the 19th century, offers a glimpse into the origins of one of France's most iconic department stores. Originally established as a small shop by the Videau Brothers in 1838, this humble establishment would later evolve into the first French Grand Magasin under the visionary leadership of Aristide Boucicaut and his wife Marguerite. This power couple revolutionized shopping and retailing in France after taking over the store in 1852. By introducing innovative concepts such as fixed prices, home delivery, large product selections, guarantees for exchanges or returns, catalogues, mail order services, and advertising campaigns; they transformed shopping from a mundane task to an enjoyable experience. Their efforts democratized consumption and empowered women to shop independently. "The Bon Marche" became synonymous with glamour and elegance through its stunning interiors designed to entice customers. By 1877 it had become not only Paris' largest department store but also held that title worldwide with an impressive workforce of 1788 employees. This lithograph captures a pivotal moment when traditional retail was being redefined. It serves as a testament to how one entrepreneurial couple's vision forever changed consumer culture while making society more egalitarian. Today we can appreciate their legacy through this remarkable image preserved at Bibliotheque des Arts Decoratifs in Paris.
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