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Poster produced in Argentina to advertise Cafiaspirina aspirin (colour litho)
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Poster produced in Argentina to advertise Cafiaspirina aspirin (colour litho)
PER205978 Poster produced in Argentina to advertise Cafiaspirina aspirin (colour litho) by Mauzan, Luciano Achille (1883-1952); Private Collection
Media ID 31712192
© Bridgeman Images
Agony Argentina Argentina Argentinean Argentinian Argentinians Bliss Cheerful Cheerfulness Forlorn Gaiety Good Mood Grimace Happiness Happy Joys Latin America Mask Melancholia Melancholy Merry Pain Pills Remedy Scream Smile Trademark Unhappiness Unhappy Advertizing America Continent Analgesic Emotions Feeling Latine America Painkiller Sadness
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EDITORS COMMENTS
This vibrant and captivating poster, produced in Argentina to advertise Cafiaspirina aspirin, is a true masterpiece by the talented artist Luciano Achille Mauzan. The colourful lithograph showcases the essence of joy and happiness that this medicine brings to those who suffer from pain or discomfort. In this artwork, we witness a fascinating juxtaposition of emotions. On one side, there is an expression of sheer bliss and cheerfulness as depicted by the mask-wearing figure with a beaming smile. This symbolizes the relief and good mood that come with finding effective pain relief through Cafiaspirina aspirin. On the other hand, lurking behind this facade of happiness lies another face filled with agony and pain. This serves as a reminder of the torment experienced before discovering this remarkable analgesic remedy. The grimace on this face represents all those moments when headaches or other ailments caused unhappiness and melancholy. Mauzan's brilliant use of colours captures attention instantly while conveying contrasting emotions simultaneously. The bold reds evoke passion and intensity associated with both pain and its subsequent alleviation through Cafiaspirina aspirin. This advertisement not only promotes a medical product but also stimulates reflection on our own experiences with physical suffering. It reminds us that even in moments of sadness or distress, there is always hope for relief – thanks to trusted remedies like Cafiaspirina aspirin. Overall, Mauzan's artistic brilliance shines through in this piece which successfully conveys both the physical benefits provided by Caf
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