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Bibendum: publicite francaise pour les pneumatiques Michelin. 1912
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Bibendum: publicite francaise pour les pneumatiques Michelin. 1912
GIA4755528 Bibendum: publicite francaise pour les pneumatiques Michelin. 1912 by Rossillon, Marius (O Galop) (1867-1946); Private Collection; (add.info.: Bibendum: publicite francaise pour les pneumatiques Michelin. 1912); © Giancarlo Costa
Media ID 25139668
© Giancarlo Costa / Bridgeman Images
Annees 1910 Annees 10 Annees Dix Bicycle Bicyclette Casual Cycling Cyclisme Inflatable Pneumatique Publicite Years 1910 Years 10 Years Ten
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> Marius (1867-1946) Rossillon
EDITORS COMMENTS
This print takes us back to the year 1912, immersing us in the vibrant world of French advertising. The subject of this vintage masterpiece is none other than Bibendum, the iconic mascot for Michelin tires. Created by Marius Rossillon, also known as O Galop, this artwork showcases Bibendum in all his glory. Bibendum stands tall and proud, exuding an air of confidence that perfectly captures the essence of Michelin's brand image. With his round body made up entirely of tires, he symbolizes strength and durability. This inflatable character has become synonymous with cycling culture and represents a time when bicycles were at their peak popularity. The casual nature depicted in this advertisement reflects the relaxed spirit of early 20th-century France. It transports us to a simpler time when leisurely bike rides were a common pastime enjoyed by people from all walks of life. Giancarlo Costa's expert reproduction ensures that every intricate detail is preserved, allowing viewers to appreciate the artistry behind this historic piece. Whether you are a fan of vintage advertising or simply intrigued by early 20th-century aesthetics, this print will undoubtedly make a striking addition to any collection.
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