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Poster advertising Le Printemps delivery service, 1904 (colour litho)
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Poster advertising Le Printemps delivery service, 1904 (colour litho)
PER206010 Poster advertising Le Printemps delivery service, 1904 (colour litho) by Rabier, Benjamin (1869-1939) (after); Private Collection; French, out of copyright
Media ID 22932580
© Bridgeman Images
Clients Delivering Department Store Hitch Magasin Parcel Shoppers Trademark Villagers Wagon Wagons Coupling
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This vibrant and captivating print takes us back to the year 1904, when Le Printemps, a renowned department store in Paris, advertised its delivery service through this eye-catching poster. The colour litho artwork was created by Benjamin Rabier, a talented artist of that era. The poster showcases a picturesque scene set in a charming village. It depicts villagers eagerly awaiting the arrival of their parcels and goods from Le Printemps. Fashionable Parisian shoppers can be seen browsing through the market stalls while stylishly dressed men and women unload wagons filled with packages. The image beautifully captures the essence of Le Printemps' commitment to delivering quality products to its clients far beyond the bustling city streets. With trademark precision and efficiency, their delivery vans navigate through narrow village lanes hitched to horse-drawn wagons. This advertisement not only highlights Le Printemps as a leading shopping destination but also emphasizes its dedication towards providing exceptional customer service even outside urban areas. The presence of livestock in the background adds an authentic touch, reminding us that this is indeed an idyllic countryside setting. As we gaze at this remarkable piece of history preserved within our private collection, we are transported back in time to witness how fashion trends were disseminated across different regions thanks to innovative delivery services like those offered by Le Printemps.
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