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Advertisement from Dickins and Jones department store to promote gifts for military personnel (litho)
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Advertisement from Dickins and Jones department store to promote gifts for military personnel (litho)
6030542 Advertisement from Dickins and Jones department store to promote gifts for military personnel (litho) by European School, (20th century); Private Collection; (add.info.: Advertisement from Dickins and Jones department store to promote gifts for military personnel.); Look and Learn / Valerie Jackson Harris Collection
Media ID 38698158
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
1914 1918 Wwi Ww One Advertistment Appeal Brand Brands Charity Chromo Chromolithographs Chromolithography Comfort Department Equipment First War 1914 1918 First World War 1914 1918 First World War 1st World War Gifts Liebig Card Store War Effort Warm Wars And Warfare Wartime World War I Era Ww I Advertizing
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EDITORS COMMENTS
Step back in time to the early 20th century and discover this poignant advertisement from Dickins and Jones department store, promoting gifts for military personnel during World War I. The lithograph print features a striking image of a soldier and sailor, dressed in their uniforms, surrounded by various comfort items such as warm clothing, blankets, and personal care products. The advertisement is an appeal to support the war effort by purchasing these gifts for loved ones serving on the front lines.
The image is a powerful representation of the impact of war on individuals and families, highlighting the importance of showing appreciation for those who served through small acts of kindness. The use of vibrant colors adds a sense of warmth and optimism to the piece, emphasizing the hope that these gifts would bring comfort to those fighting abroad.
This rare find offers a unique glimpse into advertising history during one of humanity's most tumultuous periods. It serves as a reminder of the significant role that businesses played in supporting national efforts during times of conflict. This beautiful chromolithograph print is not only an important artifact but also a touching tribute to those who fought for their countries.
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