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Woolen draper, Richard Fawson, trade card (engraving)
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Woolen draper, Richard Fawson, trade card (engraving)
984030 Woolen draper, Richard Fawson, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Woolen draper, Richard Fawson, trade card. Date, 1760.); Look and Learn / Peter Jackson Collection
Media ID 23526196
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cartouche Corporations Dealer Draper Drapers Drapery Free Trade Golden Fleece Goods Goods Transport Merchants Occupations Promotional Retail Retailing Shops St Pauls Churchyard Trade Card Trade Cards Trades Wholesale Wholesalers Wool Woolen Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Merchant Occupation Seller Vendor
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EDITORS COMMENTS
This 18th-century trade card showcases the bustling world of Richard Fawson, a prominent woolen draper. The intricate engraving captures the essence of Fawson's business, with its vibrant depiction of St Paul's Churchyard in London. Adorned with a golden fleece cartouche, this trade card served as an advertisement for Fawson's shop and his commitment to quality goods at the lowest prices. The image transports us back to a time when commerce thrived and trade cards were essential tools for promoting businesses. In this bustling scene, we catch glimpses of various activities: merchants transporting goods, customers perusing fabrics, and tradespeople engaging in their daily tasks. It is a vivid snapshot of the retailing industry during the early 18th century. Fawson's trade card not only highlights his occupation but also symbolizes the spirit of free trade that characterized this era. As one examines this print closely, it becomes evident that it represents more than just an advertisement; it embodies the entrepreneurial spirit and ambition that drove business enterprises during this period. Preserved within a private collection today, this remarkable piece from Fine Art Finder offers us a glimpse into history—a testament to both craftsmanship and marketing ingenuity. It serves as a reminder that even centuries ago, businesses relied on creative means to attract customers and establish their presence in competitive markets.
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