W Hitchcock, trade card (engraving)

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W Hitchcock, trade card (engraving)

610437 W Hitchcock, trade card (engraving) by English School, (19th century); Private Collection; (add.info.: W Hitchcock, trade card.); Look and Learn / Peter Jackson Collection; English, out of copyright

Media ID 23237922

© Look and Learn / Peter Jackson Collection / Bridgeman Images

Carriages Fronts Mercer Shops Silk Warehouseman

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EDITORS COMMENTS
This print showcases a trade card engraving from the 19th century, featuring W Hitchcock. The image is part of a private collection and was captured by an English School artist. The trade card itself serves as an intriguing piece of advertising history, offering a glimpse into London's bustling shopping scene during that era. It displays the address "116 Regent Street" indicating its location in one of the city's prime shopping districts. W Hitchcock, identified on the card as a warehouseman and mercer, likely operated his own shop or store at this prestigious address. The engraving depicts various carriages parked outside his establishment, suggesting that he catered to customers seeking high-quality silk products. The level of detail in this engraving is remarkable; it beautifully captures the architectural features of the building facade while also showcasing intricate designs on the carriages themselves. This attention to detail reflects both the craftsmanship involved in creating such trade cards and their importance as marketing tools for businesses like W Hitchcock's. Overall, this print offers us a fascinating glimpse into London's commercial past and reminds us of how advertising has evolved over time.

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