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Times necessary to see an advertisment before buying (engraving)

Times necessary to see an advertisment before buying (engraving)


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Times necessary to see an advertisment before buying (engraving)

5998659 Times necessary to see an advertisment before buying (engraving) by English School, (19th century); Private Collection; (add.info.: Times necessary to see an advertisment before buying. Illustration for Successful Advertising Its Secrets Explained by Thomas Smith and J H Osborne (9th annual issue, c 1888). For companion illustration, see adjacent image.); © Look and Learn

Media ID 23586068

© Look and Learn / Bridgeman Images

Agency Business Business Enterprises Buying Commercial Corporations Free Trade Goods Transport Important Marketing Methods Promotion Repetition Sales Time Times Twenty Advertisment Comics Entertaining


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Times Necessary to See an Advertisement Before Buying - A Glimpse into 19th Century Marketing Strategies

EDITORS COMMENTS
. This photo print, titled "Times necessary to see an advertisement before buying" takes us back in time to the bustling world of trade and commerce in the 19th century. Created by the English School, this engraving offers a fascinating insight into the methods employed by businesses to promote their goods. The image is derived from Thomas Smith and J H Osborne's book, "Successful Advertising Its Secrets Explained" published around 1888. It humorously illustrates the notion that repetition is key when it comes to advertising success. According to Smith and Osborne, potential customers needed exposure to an advertisement at least twenty times before making a purchase decision. Intriguingly composed with a touch of comic flair, this artwork showcases various humorous scenarios where individuals encounter advertisements repeatedly throughout their daily lives. From billboards on horse-drawn carriages to posters adorning shop windows, every corner seems adorned with persuasive messages enticing consumers towards particular products or services. Beyond its entertainment value, this print sheds light on the evolving science behind advertising during that era. It underscores how businesses recognized the importance of capturing attention through repetitive exposure and clever marketing techniques. As we reflect upon this historical artifact from Bridgeman Images' private collection, we gain appreciation for how far advertising has come since then while recognizing some enduring principles that still shape modern-day promotional strategies.

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