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Swimming (chromolitho)
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Swimming (chromolitho)
961297 Swimming (chromolitho) by French School, (19th century); Private Collection; (add.info.: Swimming. French trade card for Casiez-Bourgeois chicory.); © Look and Learn
Media ID 23021380
© Look and Learn / Bridgeman Images
Chicoree Chicory Dive Diving Parasol Splash Splashing Swimmer Swimmers Swimming Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera Little Boys Young Boy
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This vibrant chromolitho print titled "Swimming" captures the joy and exuberance of a summer day at the beach. Created by an anonymous French School artist in the 19th century, this artwork is now part of a private collection. The image was originally used as a trade card for Casiez-Bourgeois chicory, showcasing its versatility beyond just being a food product. In this lively scene, children can be seen diving into the sea with great enthusiasm while wearing stylish hats and holding parasols. Splashes of water fill the air as they enjoy their leisurely swim. The illustration beautifully depicts the carefree spirit of childhood and evokes nostalgia for simpler times. The advertisement aspect adds an interesting layer to this artwork, highlighting how even everyday products like chicory were promoted through art during that era. It serves as a reminder of how advertising has evolved over time. Bridgeman Images has preserved this historical gem, allowing us to appreciate not only its artistic value but also its cultural significance. This print transports us back in time to relish in the innocence and playfulness of youth while also offering insight into past advertising techniques.
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