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Colourmen, James Newman, trade card (engraving)
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Colourmen, James Newman, trade card (engraving)
984073 Colourmen, James Newman, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Colourmen, James Newman, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621044
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cherubim Cherubini Corporations Cupid Dealer Delicate Free Trade Goods Transport Maker Merchants Occupations Pencil Promotional Putti Retail Retailing Seller Shops Smile Soho Trade Card Trade Cards Trades Vendor Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Cherub Cherubs Gerrard Street Merchant Occupation
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EDITORS COMMENTS
This 18th-century trade card showcases the vibrant world of Colourmen, specifically James Newman. The engraving, now part of a private collection, offers a glimpse into the bustling streets of London's Gerrard Street and the thriving business enterprises that once flourished there. The trade card itself is an advertisement, strategically designed to catch the attention of potential customers. It features a charming scene with delicate putti and cherubs surrounding James Newman himself, who proudly presents his goods. With a warm smile on his face, he stands as a symbol of trustworthiness and reliability in the world of commerce. In this lively depiction, we witness various activities associated with retailing and trade. Pencils are prominently displayed alongside other merchandise, highlighting Newman's expertise as both a colourman and pencil maker. The presence of cupid further emphasizes the enchanting nature of these products. While not explicitly mentioned in this caption, it is worth noting that this image represents more than just one company or commercial use; it serves as an emblem for all merchants and vendors who thrived during this era. Through their efforts in transporting goods and promoting free trade within corporations like those found in Soho's Gerrard Street district. Overall, this print captures not only the essence of advertising but also provides us with valuable insights into London's vibrant trading culture during the 18th century.
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