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Boot and Shoemakers, Francis Beckingham, trade card (engraving)
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Boot and Shoemakers, Francis Beckingham, trade card (engraving)
984048 Boot and Shoemakers, Francis Beckingham, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Boot and Shoemakers, Francis Beckingham, trade card.); Look and Learn / Peter Jackson Collection
Media ID 23526204
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Barber Boot Boots Business Business Enterprises Businesses Cobbler Corporations Dealer Free Trade Goods Transport Mens Merchants Occupations Promotional Retail Retailing Shoemakers Shops Trade Card Trade Cards Trades Wholesalers Wood Street Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Merchant Occupation Seller Vendor
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EDITORS COMMENTS
This 18th-century trade card, titled "Boot and Shoemakers" showcases the craftsmanship of Francis Beckingham. The intricately detailed engraving captures a bustling scene in Wood Street, London, where Beckingham's shop is located. The image depicts men and women eagerly browsing through an array of leather clogs and boots on display. The trade card serves as an advertisement for Beckingham's business, enticing potential customers with its vibrant depiction of his high-quality footwear. It reflects the thriving retail industry of the time, highlighting the importance of promotional materials in attracting patrons to various establishments. Notably, this print offers a glimpse into daily life during the 18th century. Children can be seen curiously observing the shoemaking process while their parents engage in commerce nearby. The presence of other tradesmen such as barbers further emphasizes the diverse range of businesses that populated Wood Street. The composition exudes a sense of energy and activity, capturing both the commercial spirit and social dynamics prevalent in this era. It also provides valuable insight into historical goods transport practices and early forms of free trade within corporations. Overall, this enchanting trade card by Francis Beckingham transports us back to a bygone era when skilled artisans like him played an integral role in shaping society through their craftmanship.
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