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Book and Printseller, R Ackermann Junior, trade card (engraving)
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Book and Printseller, R Ackermann Junior, trade card (engraving)
983974 Book and Printseller, R Ackermann Junior, trade card (engraving) by English School, (19th century); Private Collection; (add.info.: Book and Printseller, R Ackermann Junior, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621002
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Corporations Free Trade Goods Transport Occupations Prints Printseller Promotional Retail Retailing Shops St Pauls Cathedral Trade Card Trade Cards Trades Watercolours Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Occupation Rice Paper
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EDITORS COMMENTS
This 19th-century trade card, titled "Book and Printseller, R Ackermann Junior" showcases the bustling world of commerce in London. The intricately engraved print captures the essence of a vibrant marketplace along the River Thames. In this scene, we see a busy street lined with shops and businesses, each vying for attention from passersby. At the forefront stands R Ackermann Junior himself, proudly displaying his wares to potential customers. His trade card serves as both an advertisement and a testament to his expertise in bookselling and printmaking. The colorful illustration is filled with eye-catching details - from stacks of books to rows of prints adorning the shop windows. A putto hovers above St Paul's Cathedral in the background, symbolizing prosperity and success. The artist has skillfully depicted various activities taking place within this thriving commercial hub - people browsing through merchandise, goods being transported by ships on the river, and even other tradesmen going about their daily routines. With its vibrant colors and meticulous detailing on rice paper using superfine watercolors, this trade card not only promotes R Ackermann Junior's business but also reflects the artistic flair prevalent during that era. This remarkable piece provides us with a glimpse into London's bustling retail landscape while showcasing how advertising was employed centuries ago to attract customers' attention.
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