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Advertisement: The Despatch lent to read (type)
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Advertisement: The Despatch lent to read (type)
982900 Advertisement: The Despatch lent to read (type) by English School, (19th century); Private Collection; (add.info.: Advertisement: The Despatch lent to read. Mid 19th century advertising notice, presumably bought from a stationer and put into a window. Highly suitable for stage or film prop.); Look and Learn / Valerie Jackson Harris Collection
Media ID 22640584
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Lending Lent Media Publicity Read Renting Shared Sharing Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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EDITORS COMMENTS
This photograph captures a vintage advertisement that takes us back to the mid-19th century. Titled "Advertisement: The Despatch lent to read" this intriguing print showcases an English School masterpiece from a private collection. The notice, presumably acquired from a stationer and displayed in a window, serves as an ideal prop for stage or film productions. The image exudes nostalgia, transporting us to an era when newspapers were the primary source of information and communication. This advertising piece was designed to catch the attention of passersby, enticing them with news and stories found within "The Despatch". Its strategic placement in a bustling street would have undoubtedly attracted curious eyes. As we delve into the details of this artwork, we are reminded of the importance placed on sharing knowledge during Victorian times. The act of lending newspapers allowed individuals to stay informed about current events and engage in discussions with others. It reflects not only England's vibrant media landscape but also highlights how commerce thrived through various forms of publicity. While its origin lies in England, it is fascinating to ponder how this advertisement might have reached other parts of Europe, particularly Germany. With its rich Germanic culture and strong trade ties with England at that time, it is plausible that copies made their way across borders. Overall, this remarkable photograph offers us a glimpse into history – reminding us of the power advertisements held in shaping public opinion while shedding light on societal practices surrounding media consumption during the 19th century.
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