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George Bannister, Hosier, Covent Garden, London, trade card, c 1760 (engraving)
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George Bannister, Hosier, Covent Garden, London, trade card, c 1760 (engraving)
3657202 George Bannister, Hosier, Covent Garden, London, trade card, c 1760 (engraving) by English School, (18th century); Private Collection; (add.info.: George Bannister, Hosier, Covent Garden, London, trade card, c 1760.); Look and Learn / Peter Jackson Collection
Media ID 23646138
© Look and Learn / Peter Jackson Collection / Bridgeman Images
1760 Covent Garden Hosier Marketing Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Fowls
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EDITORS COMMENTS
This trade card from the 18th century showcases George Bannister, a prominent hosier based in Covent Garden, London. The intricately engraved print provides a glimpse into the world of commerce and marketing during this era. The image features an array of eye-catching elements that draw viewers in. At first glance, one's attention is immediately captured by the beautifully depicted birds scattered throughout the scene. These avian creatures add a touch of whimsy to the otherwise formal setting, symbolizing freedom and elegance. George Bannister himself stands proudly at the center of the composition, exuding confidence and professionalism. Dressed impeccably in period attire, he represents not only his own business but also embodies the spirit of entrepreneurship that thrived during this time. The trade card serves as both an advertisement and a work of art. Its purpose was to entice potential customers to visit George Bannister's shop while simultaneously showcasing his expertise in providing high-quality hosiery products. As we gaze upon this historical artifact today, we are transported back to 1760s London—a bustling city filled with vibrant markets and ambitious traders like George Bannister. This engraving offers us a window into an era where advertising played a vital role in shaping consumer choices and reflects how even centuries ago, businesses sought innovative ways to promote their goods and services.
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