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Advertisement for Higgins German Laundry Soap, c. 1880 (colour litho)
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Advertisement for Higgins German Laundry Soap, c. 1880 (colour litho)
HGL396920 Advertisement for Higgins German Laundry Soap, c.1880 (colour litho) by American School, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; (add.info.: Come buy of your Buttercup, dear little Buttercup ; quotes lyrics from Gilbert and Sullivans operetta HMS Pinafore ; ); eHagley Museum and Library; American, out of copyright
Media ID 23490494
© Hagley Museum and Library / Bridgeman Images
Admiral Brand Brands Cleaning Deck Flirtatious Flirting Popular Culture Publicity Singing Song Theatrical Vintage Poster Washing Characters
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EDITORS COMMENTS
This vibrant and whimsical print captures the essence of a bygone era with its charming advertisement for Higgins German Laundry Soap. Created around 1880, this colour lithograph showcases the creativity and playfulness of American School artists from the 19th century. The focal point of the image is a group of characters on a ship's deck, reminiscent of scenes from Gilbert and Sullivan's operetta HMS Pinafore. The lyrics "Come buy off your Buttercup, dear little Buttercup" are cleverly incorporated into the design, adding a musical touch to this visual spectacle. Humour and flirtation abound in this campaign as sailors sing while going about their laundry duties. A female figure flirts playfully with one sailor while others engage in cleaning tasks or carry baskets filled with freshly washed clothes. This scene not only promotes the brand but also reflects popular culture and theatrical elements prevalent during that time period. With its vintage charm and Victorian aesthetic, this print transports viewers back to an era where advertising was both artistic and entertaining. It serves as a delightful reminder of how brands used creative storytelling to captivate audiences long before modern commercial techniques took hold. Displayed at Hagley Museum & Library in Wilmington, Delaware, USA, this artwork continues to fascinate visitors with its nostalgic appeal.
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