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World and International Exhibition in Brussels, poster by Jean Malvaux. Chromolithography, 1910
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World and International Exhibition in Brussels, poster by Jean Malvaux. Chromolithography, 1910
LSE4095204 World and International Exhibition in Brussels, poster by Jean Malvaux. Chromolithography, 1910 by Malvaux, Jean (1839-1903); Private Collection; (add.info.: World and International Exhibition in Brussels, poster by Jean Malvaux. Chromolithography, 1910); © Leonard de Selva. All rights reserved 2022
Media ID 25195656
© Leonard de Selva. All rights reserved 2022 / Bridgeman Images
Advertising Poster Aerostat Airship Balloon Brussel Brussels Brussels Region Bruxelles Displays Exposure Flemish Region Belgians Belgium Belgian Benelux Countries Chromolithography Chromo Transport Vehicle
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This print captures the essence of the World and International Exhibition in Brussels, which took place in 1910. The poster, created by Jean Malvaux through chromolithography, serves as a vibrant testament to the advertising and exposure that surrounded this grand event. The image showcases a bustling scene filled with various displays and transport vehicles. Among them is an airship balloon floating gracefully above the crowds, serving as both a mode of transportation and an eye-catching advertising medium. The poster itself acts as an advertisement for the exhibition, drawing attention to its significance and inviting visitors from near and far. Belgium's Flemish region provided the backdrop for this universal exhibition, attracting people not only from Belgium but also from neighboring Benelux countries. The city of Brussels played host to this remarkable event, showcasing advancements in technology, artistry, and culture of the early 20th century. Jean Malvaux's skillful use of chromolithography brings life to every detail within this poster. From the vibrant colors to intricate designs, it captivates viewers' attention while conveying a sense of excitement surrounding this momentous occasion. Leonard de Selva has beautifully preserved this historical piece in his private collection. Through his lens, we are transported back in time to experience firsthand one of Belgium's most significant exhibitions ever held – a true testament to human ingenuity and creativity.
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