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Sterling Baking Powder (colour litho [tradecard])
![Sterling Baking Powder (colour litho [tradecard])](/p/690/sterling-baking-powder-colour-litho-tradecard-22633090.jpg.webp "Sterling Baking Powder (colour litho [tradecard])")
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Sterling Baking Powder (colour litho [tradecard])
1079055 Sterling Baking Powder (colour litho [tradecard]) by American School, (19th century); Collection of the New-York Historical Society, USA; (add.info.: Two Elephants in circus-themed advertisement for baking powder.
Donaldson Brothers, NY); eNew York Historical Society; American, out of copyright
Media ID 22633090
© New York Historical Society / Bridgeman Images
Baking Baking Powder Circus Elephant Elephants Grocers Ingredients Sterling Trade Cards
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This vibrant and captivating print showcases a fascinating piece of advertising history - the Sterling Baking Powder colour litho tradecard. Created by the American School in the 19th century, this artwork is now part of the esteemed collection at the New-York Historical Society in the USA. The image itself transports us to a whimsical circus-themed world, where two majestic elephants take center stage. This eye-catching advertisement was designed by Donaldson Brothers in New York for grocers who sold Sterling Baking Powder. The clever use of these magnificent creatures instantly grabs attention and adds an element of wonder to promote this essential kitchen ingredient. As we delve into this enchanting scene, it becomes clear that baking powder is being positioned as something truly extraordinary. The elephants symbolize strength and reliability, qualities that are seamlessly associated with Sterling Baking Powder. Their presence emphasizes that using this product will result in exceptional baked goods every time. Trade cards like these were popular during their time as they served both practical and promotional purposes for businesses. Today, they offer us a glimpse into past advertising techniques while showcasing artistic talent through their intricate designs. This print from Bridgeman Images allows us to appreciate not only the historical significance but also the artistry behind such advertisements. It serves as a reminder of how creativity has always played a vital role in capturing consumers' attention throughout different eras.
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