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Mephisto Cigars label, printed by F. Heppenheimers sons, New York
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Mephisto Cigars label, printed by F. Heppenheimers sons, New York
PNP382187 Mephisto Cigars label, printed by F. Heppenheimers sons, New York, 1897 (colour litho) by American School, (19th century); Private Collection; (add.info.: Manufactured bu D. Hirsch & Co, New York; ); Peter Newark Pictures; American, out of copyright
Media ID 22668736
© Peter Newark Pictures / Bridgeman Images
Astride Brand Branding Brands Brooklyn Bridge Crate Devil Eagles Giant Horns Logo Manhattan Mephistopheles Owls Packaging Product Publicity Satan Tobacco Trademark Trampling Winged Bat Wings
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EDITORS COMMENTS
This print showcases the iconic Mephisto Cigars label, printed by F. Heppenheimers sons in New York back in 1897. The vibrant color lithograph transports us to a time when advertising was an art form in itself. The image is filled with intriguing elements that demand attention and spark curiosity. A striking red devil, representing Mephistopheles himself, stands astride a giant crate adorned with the brand's logo. With bat wings and horns, he exudes an air of mystery and temptation. In this urban scene, we see the Brooklyn Bridge stretching across the cityscape as eagles soar above. Owls perch on top of the crate while bats fly around it, adding an eerie touch to the composition. The advertisement cleverly combines symbolism and branding to create a powerful visual impact. The devil's presence implies that smoking these cigars will transport you into a world of indulgence and pleasure. It is fascinating to note that Mephisto Cigars were manufactured by D. Hirsch & Co. , further emphasizing their commitment to quality products. This print not only captures a moment in history but also serves as a reminder of how art can be used for promotional purposes. It invites us to explore the intricate details within its frame while evoking nostalgia for an era long gone.
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