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Advert for Levi Strauss & Co, c. 1900 (litho)
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Advert for Levi Strauss & Co, c. 1900 (litho)
PNP245422 Advert for Levi Strauss & Co, c.1900 (litho) by American School, (20th century); Private Collection; Peter Newark American Pictures; American, out of copyright
Media ID 22662788
© Peter Newark American Pictures / Bridgeman Images
Cowboy Cowboys Icon Lasso Lassoing Mounted Western Wild West Denim Jeans Levis
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EDITORS COMMENTS
This black and white lithograph from around 1900 showcases an iconic advert for Levi Strauss & Co. The image depicts a scene straight out of the wild west, with cowboys on horseback showcasing their equestrian skills. The horses stand tall and proud, embodying the spirit of freedom and adventure that is synonymous with the American frontier. Sportswomen and sportsmen alike can appreciate this timeless portrayal of athleticism as the riders effortlessly maneuver their steeds. The engraving beautifully captures every detail, from the intricate design of their copper riveted overalls to the lasso gracefully twirling through the air. Levi Strauss & Co's influence as a design classic is evident in this print, as it showcases their famous denim jeans that have become an enduring symbol of ruggedness and durability. This advert serves as a reminder of how Levi's has seamlessly blended fashion with functionality throughout history. As we gaze upon this vintage masterpiece, we are transported back to a time when cowboys roamed freely across vast landscapes, forging new paths in pursuit of dreams. It reminds us that even today, Levi Strauss & Co continues to be at the forefront of style and innovation while staying true to its roots. This print is not just about commercial use; it represents an era where horse riding was more than just a sport – it embodied an entire way of life. So let us celebrate this incredible piece by Bridgeman Images that immortalizes both Levi Strauss & Co's legacy and our collective fascination with the unt
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